Brand Tone

Elegant, Stylish, Feminine, Delicate, Joyful, Celebratory, Approachable, Friendly, Quality-Conscious, Assuring

Brand Values

• •Modernizing Tradition
• •Quality Craftsmanship & Materials
• •Style & Comfort
• •Customer Focus & Connection
• •Family & Celebration
• •Versatility

Best Practices

• •Emphasize "Modern Tradition": Consistently use language that bridges the classic appeal of the cheongsam with contemporary design, comfort, and wearability. Keywords: "modern," "contemporary," "updated classic," "timeless yet fresh."
• •Showcase Quality with Detail: When describing products, highlight the "hand-picked fabrics," "skillful craftsmanship," "intricate details" (like lace or specific prints), and "comfortable fit" to reinforce the premium and caring aspect of the brand.
• •Maintain a Warm and Inviting Voice: Use friendly, approachable language across all communications (website, social media, customer service). Phrases like "we'd love to help," "discover your favorite," "celebrate with us" can enhance this.
• •Visually Align with Elegance and Joy: Ensure all imagery and visual content reflect the stylish, feminine, and celebratory nature of the brand. This means high-quality photography, happy models/customers (where appropriate), and an aesthetically pleasing feed.
• •Foster Community and Share Stories: Encourage user-generated content, feature customer stories (with permission), and share the brand's own "cheongsam journey." This builds connection and reinforces values like family and celebration, making the brand more relatable and authentic.

Social Perception

Specialist in Modern Cheongsams, High-Quality Garments, Stylish and Unique Designs, Good for Occasions, Trustworthy Online Retailer

Copy Examples

• •Redefine your everyday elegance. Our modern cheongsams blend timeless tradition with contemporary comfort, making every day a special occasion. Discover your perfect Joli Pretty piece today.
• •Celebrate in style that speaks volumes. Joli Pretty’s exquisite cheongsams are crafted for your most cherished moments, from joyful reunions to an unforgettable 'I do.' Embrace the occasion with handcrafted beauty.
• •Share the joy, twice the charm. Our adorable mother-daughter cheongsam sets are designed for creating precious memories in matching modern style. Explore Joli Pretty’s family collections.
• •Feel the Joli Pretty difference. Each cheongsam is a labor of love, made from hand-picked fabrics and tailored by skilled artisans for an unmatched fit and exquisite finish. Quality you can see and feel.
• •From morning coffee to evening celebrations, our modern qipaos move with you. Joli Pretty designs offer the perfect blend of sophisticated style and effortless comfort, for wherever life takes you.