Brand Tone

elegant, sophisticated, and contemporary

Brand Values

• •Elegance
• •Quality
• •Modernity within Modesty
• •Empowerment through Style
• •Customer Focus

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., elegant, empowering, serene), key messaging pillars, preferred vocabulary, and things to avoid. This ensures anyone writing for the brand is aligned.
• •Focus on "Elegant Empowerment": Use language that is sophisticated and refined, but also inspiring and confidence-boosting. Highlight how the clothing makes the wearer feel, not just how it looks.
• •Maintain Visual and Textual Harmony: Ensure the copy complements the high-quality, elegant imagery used on the website and social media. The words should evoke the same sense of sophistication as the visuals.
• •Emphasize Quality and Craftsmanship Subtly: Instead of just saying "high quality," use descriptive words that imply it, such as "luxurious fabrics," "intricate details," "expertly crafted," "flowing silhouettes."
• •Engage with Grace: When interacting with customers online (comments, messages), maintain the elegant and respectful tone. Address queries professionally and courteously, reinforcing the brand's sophisticated persona.

Social Perception

positive, focused on the aesthetic appeal and style of their Abayas and related products. Customers on platforms like TikTok engage with the brand's designs. For those specifically seeking modern modest wear, the brand is likely perceived as a stylish option. The brand is building a community around its specific niche.

Copy Examples

• •Product (New Abaya Collection): Discover timeless elegance reimagined. Our new Abaya collection blends luxurious fabrics with contemporary designs, crafted for the modern woman who embraces both style and modesty. Elevate your wardrobe with Jolies.
• •Social Media (Instagram Post): Grace in every thread. ✨ Explore the intricate details and flowing silhouettes of our latest Kimono designs. Perfect for making a sophisticated statement. #JoliesUAE #ModernModesty #Elegance
• •Website Banner (Seasonal Collection): Embrace the season with Jolies. Unveiling fresh perspectives on modest fashion – where tradition meets contemporary artistry. Shop the exclusive collection.
• •Email Marketing (Newsletter): An Invitation to Elegance | Be the first to experience the new arrivals at Jolies. Each piece is a testament to refined style and impeccable quality, designed to empower your unique expression of modesty.
• •Brand Story Snippet (About Us Page): At Jolies, we believe that modesty and modernity are not mutually exclusive. Founded by Jolie Elsayed, our vision is to create exquisite fashion that celebrates the grace and strength of women, offering timeless pieces for every cherished occasion.