Brand Tone

Faith-Centric & Respectful, Empowering & Confident, Community-Oriented & Supportive, Stylish & Modern, Informative & Helpful, Friendly & Approachable

Brand Values

• •Faith & Modesty
• •Quality
• •Ethical Production & Business Practices
• •Customer Satisfaction
• •Community Support
• •Accessibility & Affordability
• •Inclusivity

Best Practices

• •Anchor in Faith and Values: Always ensure copy subtly or overtly reflects the core values of modesty, faith, quality, and ethical practices. Use terminology that resonates with the target audience (e.g., "Barakah," "Salah," "Halal") authentically and appropriately.
• •Empower and Uplift: Frame messages positively, focusing on how the clothing helps women feel confident, graceful, and comfortable in their identity and faith. Avoid language that could be perceived as prescriptive or judgmental.
• •Be Community-Focused: Regularly mention the brand's Canadian roots, Muslim ownership, and support for the local community and ethical sourcing. This builds trust and a sense of shared identity.
• •Maintain Clarity and Helpfulness: Provide clear, detailed product information. In customer interactions and general communications, be informative, approachable, and transparent, especially regarding policies like returns.
• •Balance Tradition with Modern Style: While emphasizing modesty, also highlight the stylish, trendy, and modern aspects of the clothing to appeal to contemporary fashion sensibilities within the modest wear framework. Showcase versatility for different occasions.

Social Perception

Positive within Target Community, Trusted Local Business, Concerns about Sizing/Consistency (Online), Seen as Authentic

Copy Examples

• •Instagram Post (New Abaya Collection): Elegance redefined. ✨ Discover the Allure Collection – where timeless modesty meets contemporary design. Each abaya is crafted with premium, breathable fabrics to ensure you feel as good as you look. Perfect for special occasions or elevating your everyday grace. Shop now at jolienisa.com and embrace your style, rooted in faith. #Jolienisa #ModestFashion #AbayaLove #FaithAndFashion #MuslimStyle
• •TikTok Video Script (Try-On Haul): (Upbeat, positive music) Hey lovelies! Your girl just got her Jolienisa order, and I’m OBSESSED! 😍 First up, this stunning jersey hijab – literally 40+ colors, and SO soft, no slips! Perfect for all-day comfort. Next, this flowy prayer dress… the quality? Chef’s kiss! Feel ready and beautiful for every prayer. Check out Jolienisa – proudly Canadian, always modest, always YOU! Link in bio! #JolienisaHaul #ModestTryOn #HijabTutorial #PrayerDress #SupportSmallMuslimBusinesses
• •Facebook Ad (General Brand Awareness): Dress with confidence, comfort, and grace. Jolie Nisa offers a beautiful selection of high-quality, ethically produced modest wear, designed in Canada for the modern woman of faith. From elegant abayas to everyday hijabs and prayer essentials, find pieces that reflect your values and your style. Visit us in-store in Montreal or shop online! 👉 jolienisa.com #JolieNisaFashion #ModestWearCanada #EthicalFashion #FaithfullyStylish #ShopMontreal
• •Email Newsletter Subject: ✨ Find Your Perfect Eid Al-Adha Outfit at Jolie Nisa! ✨ As the blessed days approach, find an outfit that reflects your joy and devotion. Our new Eid Al-Adha collection features stunning abayas, elegant hijabs, and comfortable prayer sets, all designed with love and care in Canada. Enjoy [mention current offer, e.g., 'free shipping on orders over $X' or 'a special Eid discount'] when you shop this week. Wishing you a blessed season! Shop the collection: [Link]
• •Product Description (for a "Basic Tunic"): Your everyday essential, elevated. Our Basic Comfort Tunic is designed for the modern woman who values both style and modesty. Made from a soft, breathable [Fabric Type, e.g., cotton blend], it offers a flattering drape and all-day comfort. Perfect for layering or wearing on its own, this versatile piece is a must-have for your modest wardrobe. Ethically produced and designed with care by Jolie Nisa. #ModestBasics #EverydayElegance #JolienisaStyle #TunicLove