Tono de Marca

Elegant & Refined, Personal & Passionate, Artisanal & Quality-Focused, Accessible

Valores de Marca

• •Craftsmanship
• •Quality
• •Elegance
• •Accessibility
• •Authenticity/Passion
• •Natural Beauty

Mejores Prácticas

• •Share the "why" behind the creations, not just the "what."
• •Highlight Natural Materials: When describing products, emphasize the beauty and unique qualities of the semi-precious stones and pearls, connecting them to nature and their inherent character.
• •Maintain a consistent balance between elegance, accessibility, and the personal touch from the brand's story.
• •Use evocative language that appeals to emotions and emphasizes the artisanal nature of the jewelry.
• •Showcase customer testimonials and stories to build trust and reinforce the brand's values.

Percepción Social

A brand that is perceived as elegant, accessible, and passionate about its craft, offering high-quality, handmade jewelry with a personal touch.

Ejemplos de Copy

• •Discover accessible luxury, made by hand, for you.
• •Our hope is that you’ll find a treasure here that speaks to you.
• •Shop our collection today – quality and beauty, made accessible.
• •Each piece is carefully handcrafted with passion and precision, using only the finest materials.
• •Embrace the elegance of semi-precious stones and freshwater pearls, designed to enhance your natural beauty.