Brand Tone

A blend of sophisticated expertise and personalized passion, characterized by an authoritative yet evocative, and ethically approachable voice.

Brand Values

• •Design Excellence
• •Client-Centric Personalization
• •Ethical Responsibility
• •Cosmopolitan Aesthetics
• •Holistic & Sensory Design

Best Practices

• •Lead with sophistication, followed by passion, combining expert and luxury terms with emotive words.
• •Authentically integrate the B-Corp mission into brand storytelling, especially for JoLaurieLoves, using phrases like 'Purchase with Pride' and 'Ethically Crafted'.
• •Leverage the founder's voice and philosophy to add a personal, authoritative touch, emphasizing her background as a narrative hook.
• •Balance global capabilities with the 'downtown Manhattan' roots to convey a world-class brand with a specific, sought-after point of view.
• •Showcase, don't just tell, by accompanying strong copy with high-resolution visuals, customer testimonials, and press clippings to validate claims.

Social Perception

Perceived as a prestigious, highly competent, and ethically conscious design firm. A trusted luxury provider, aspirational and stylish, with a significant positive differentiator as a socially conscious B-Corp.

Copy Examples

• •Beyond a space, a sanctuary. For our latest residential project, we intertwined magnificent detail with the owner's unique personality. The result is a home that doesn’t just capture the eye, but engages the senses. This is design that reflects a life well-lived. #JoLaurieDesign #LuxuryInteriors #NYCAesthetic #ArchitecturalDesign #HomeSanctuary
• •Create an Unforgettable Guest Experience. In hospitality, design is your first impression. Our award-winning team specializes in creating luxury commercial interiors that are imaginative, functional, and timeless. Let's build a destination that exceeds every expectation. Contact Jo Laurie Design for a consultation. #HospitalityDesign #BoutiqueHotel #CommercialInteriors #JoLaurie
• •Purchase with Pride. For Women, By Women. Welcome to Jo Laurie Loves. Every beautiful piece in our home décor collection does more than just brighten your home. As a B-Corp, we proudly distribute 8% of profits to the health and welfare of the female artisans who craft our products. Find something you love and support a worthy cause. #JoLaurieLoves #EthicalHome #BCorp #WomenSupportingWomen #HomeDecor
• •The Philosophy of Personalized Luxury: Why a 'Cookie-Cutter' Approach Never Works. 'Luxury design provides quality...without straying from the user's unique personality.' - Jo Laurie. In our 20+ years of experience, we've learned that true sophistication lies in personalization. This article explores our client-centric approach and how we transform individual visions into timeless, functional art. #DesignPhilosophy #ClientCentric #LuxuryDesign #InteriorDesign
• •From Our NYC Shop to Your Home. Discover the piece that tells your story. Our founder, Jo Laurie, personally curates the JoLaurieLoves collection with an eye for cosmopolitan style and unique detail. From stunning glassware to soft, cozy throws, find the perfect pop of color and style for any room. [Shop Now] #CuratedHome #NYStyle #JoLaurieLoves