Brand Tone

Professional, innovative, and casually sophisticated.

Brand Values

• •Quality and Craftsmanship
• •Individuality and Customization
• •Innovation
• •Transparency

Best Practices

• •Lead with Innovation: Always highlight the modularity and customizable aspects of the products. Use words like "build," "create," "customize," and "innovate" to reinforce this core value.
• •Balance Professionalism and Playfulness: While the tone can be casual, especially on social media, the emphasis on "American-made" and "high-quality" should always be present. Avoid overly informal slang that could undermine the brand's premium positioning.
• •Speak to the "Individual": Address the customer directly and empower them. Use "you" and "your" to make the experience personal, aligning with the brand's value of individuality.
• •Educate and Inform: Utilize the blog and detailed product descriptions to explain the benefits of the modular system and the quality of the materials. This builds trust and positions the brand as an expert.
• •Maintain a Clean Aesthetic: The visual branding is minimalist and modern. The copy should reflect this with clear, concise, and impactful language. Avoid clutter and overly descriptive sentences.

Social Perception

The public perception of JOKR Design Co. appears to be positive within its niche. The brand is perceived as a provider of premium and innovative smoking products. Their association with comedy podcasts helps cultivate an image of a brand that is relatable and integrated into the culture of its target demographic. The clear and professional design of their website likely contributes to a perception of reliability and quality.

Copy Examples

• •Engineer your experience. Our new Hive perc is designed for a smoother journey. Add it to your JOKR setup and redefine your ritual. #JOKRDesigns #ModularBong #AmericanMade
• •Your Style, Your Session. Create a bong that's as unique as you are. Explore the endless possibilities with JOKR's modular system.
• •Tired of the same old, same old? JOKR Design Co. lets you build your own high-quality, American-made bong, piece by piece. It's time to get creative. Head to JOKRDesigns.com and use code [PodcastName] for 15% off your first custom piece.
• •The Foundation Beaker Base: The cornerstone of your custom creation. Crafted from thick, durable borosilicate glass, our beaker base provides a stable and solid foundation for any JOKR modular combination. The wide base ensures stability, while the classic design delivers a familiar, satisfying hit. Start your build here.
• •We're JOKR Design Co., a team of designers and thinkers who believe that your smokeware should be as original as you are. That's why we created the first truly modular bong system, handmade in the USA. It's not just a product; it's a new way to experience your lifestyle.