Tono de Marca

personal, passionate, solution-oriented, encouraging, joyful, familiar, and inclusive

Valores de Marca

• •Handmade Quality & Craftsmanship
• •Comfort & Innovation
• •Customer-Centricity & Personalization
• •Joy & Versatility
• •Authenticity & Passion

Mejores Prácticas

• •Always Lead with the "Pressure-Free" Promise: This is the brand's most powerful differentiator. Whether in a headline, the first line of a description, or a hashtag, the core benefit of comfort must be front and center.
• •Incorporate the "Handmade in Austria" Story: Consistently mention the origin and artisanal nature of the products. Phrases like "Handmade in Tyrol," "Crafted with love," or "An Austrian original" reinforce the values of quality and craftsmanship.
• •Use a Personal and Joyful Tone: Write as if you are sharing a passion project with a friend. Use words that evoke happiness, ease, and confidence. Referencing the founder's story or the "team" (Karin and Stefan) can maintain this personal touch.
• •Highlight Versatility and Durability: Emphasize the practical benefits that support the customer's lifestyle. Mention features like reversibility, suitability for all ages and hair types, and the fact that they are unbreakable and travel-friendly.
• •Maintain a Consistent Visual and Textual Language: Ensure that the warm, personal, and joyful tone of the copy is reflected in the imagery used. User-generated content, photos from local markets, and bright, happy lifestyle shots will align perfectly with the brand's narrative. The website's "Inspiration" page is a good example of this.

Percepción Social

Overwhelmingly positive, centered on effective comfort. Perceived as a high-quality, artisanal producer of unique accessories, with noted durability and practicality. Fosters a charming and trustworthy image due to direct owner involvement.

Ejemplos de Copy

• •Headline: The end of headache-inducing headbands is here. Body: Your style shouldn't come at the cost of comfort. Our headbands are handmade with love in the heart of Tyrol, designed to be completely pressure-free. Feel the joy, not the pinch. ✨ #JOKARINA #HandmadeHeadband #PressureFree #StyleAndComfort #MadeInAustria
• •Title: The "City Stroll / Evening Bloom" Reversible Headband Description: Why choose one look when you can have two? One side features a chic, urban-inspired denim for your daytime adventures. With a simple flip, reveal a delicate floral pattern perfect for an evening out. Handcrafted for zero pressure and all-day comfort, it’s the only accessory you’ll need. Durable, versatile, and uniquely you.
• •Headline: Finally. A Headband That Feels as Good as It Looks. Body: Tired of accessories that end up in your purse halfway through the day? JOKARINA headbands are handcrafted in Austria with a unique, pressure-free design. Perfect for every hairstyle and every occasion. Tap to discover comfort you have to feel to believe! Call to Action: Shop Now
• •Main Text: Experience "Lebensfreude" (The Joy of Life)! Sub-text: Discover our collection of beautiful, handmade headbands from Tyrol, Austria. Guaranteed pressure-free comfort for all-day wear.
• •Body: It all started with a sewing machine and a lesson from my grandmother... and a problem. Headbands were beautiful, but they hurt! That’s why I created JOKARINA—to blend timeless style with innovative, pain-free comfort. Each piece is still handmade with that same original passion. Find your perfect, pressure-free match today.