Brand Tone

friendly, approachable, enthusiastic, and community-focused

Brand Values

• •Customer Relationships & Service
• •Confidence and Empowerment
• •Quality and Affordability
• •Community Support & Local Focus
• •Authenticity and Genuineness
• •Inclusivity
• •Passion for Fashion
• •Continuous Improvement & Accountability
• •Family

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., friendly, enthusiastic, empowering), including "do's and don'ts" for language, common phrases, and emoji usage. Share this with anyone creating content.
• •Know Your Audience, Speak Their Language: Understand who your ideal customer is and use language that resonates with them. For JOJO + COCO, this means being warm, relatable, and positive.
• •Prioritize Positivity and Empowerment: Frame messages to uplift and inspire confidence. Focus on how the clothing will make the customer feel, rather than just its features.
• •Be Authentic and Relatable: Share genuine stories (like the origin of the name or community involvement). Avoid overly corporate or impersonal language. Let the owner's passion shine through.
• •Maintain Consistency Across All Channels: Whether it's a website banner, an Instagram caption, a Facebook post, or an email newsletter, the tone should feel consistently like JOJO + COCO. Regularly review content to ensure alignment.

Social Perception

JOJO + COCO BOUTIQUE is generally perceived very positively by its customers and the local community.

Copy Examples

• •Hello gorgeous! 👋 Your wardrobe called, and it's asking for this stunning new [Item Name]! ✨ Perfect for [Occasion/Season], it's designed to make you feel as amazing as you are. Swing by our [Town/Online] boutique or tap to shop – let's find your new favorite piece! #JoJoAndCocoStyle #FeelGoodFashion #ShopLocal[Town]
• •Treat yourself, lovely! 🎉 Our [Sale Name] event is ON! Score some incredible deals on pieces you'll adore, because you deserve to feel fabulous without breaking the bank. Come say hi in-store or browse online – we can't wait to help you shine! #BoutiqueSale #AffordableStyle #JoJoCocoFinds
• •Happy [Day of the Week], [Town]! We're so grateful to be part of this wonderful community. ❤️ What local spot are you loving this week? Shout them out below! 👇 P.S. Pop in and see our latest arrivals – we’ve got something for everyone! #CommunityLove #[Town]Proud #SmallBusinessSupport
• •More than just a boutique, JOJO + COCO is your happy place for fashion that makes you feel confident and beautiful! Founded by a mom with a passion for style, we bring you trendy, quality pieces (sizes S-3XL!) at prices you'll love. Come join our family! #WomenSupportingWomen #FashionForAll #YourStyleStory
• •We LOVE seeing you shine! 😍 [Customer Name/Tag] looks absolutely radiant in her [Item Name] from JOJO + COCO. Thanks for sharing your style with us! Want to be featured? Tag us in your #JoJoAndCoco looks! #CustomerLove #StyledByJoJoCoco #BoutiqueFashion