Brand Tone

Dual: Aspirational, stylish, and friendly for home decor (B2C); practical, expert, and results-oriented for Perflex products (B2B/Prosumer).

Brand Values

• •Quality & Innovation
• •Customer-Centricity & Support
• •Practicality & Durability
• •Trust & Reliability

Best Practices

• •Segment your messaging: Clearly distinguish between B2C furniture content (aspirational, lifestyle language) and B2B/Prosumer Perflex content (practical, benefit-driven language).
• •Leverage user-generated content & reviews: Continue to make customer testimonials the hero of your marketing, especially for Perflex, as phrases like "game changer" are powerful social proof.
• •Educate and empower: For Perflex, create content that not only sells but also teaches, using tutorials and tips to empower both DIYers and professionals and build loyalty.
• •Bridge the two brands: Occasionally cross-promote to unify the brand identity, helping the furniture audience understand the full scope of the company's expertise.
• •Maintain a voice of authority and trust: In all communications, speak as a knowledgeable expert with confidence and reliability, backed by quality products and excellent service.

Social Perception

Overwhelmingly positive, primarily driven by the 'game-changing' Perflex product line, which is highly praised by trade professionals for its quality and excellent customer service. The furniture segment has limited public feedback, and the generic brand name 'JoJa' can dilute brand searches.

Copy Examples

• •Your weekend sanctuary is calling. Our sofas aren't just designed for style; they're crafted for life's best moments. Sink in and stay a while. #JoJaHome #ModernLiving #SofaStyle #InteriorDesignUK #HomeComfort
• •Stop Wasting Time with Inferior Grout. Your work deserves a finish that lasts. Perflex is the 100% waterproof, stain-proof, and mould-proof epoxy grout trusted by UK tradespeople. Get a perfect finish, every time. Tap 'Shop Now' to see the difference. #PerflexUK #TilingTools #TradeQuality #WaterproofGrout
• •Style That Clicks. Durability That Lasts. Introducing ClickLux flooring, where elegant design meets everyday life. Featuring a rigid SPC core, this flooring is not only 100% waterproof but also incredibly simple to install with its easy click-fit system. Perfect for kitchens, bathrooms, and high-traffic areas, it’s the stylish, hardwearing, and low-maintenance choice for a modern home.
• •Inside: A Fresh Look for Your Home & The Tools the Pros Trust
• •The upgrade your bathroom has been begging for. ✨ #EpoxyGrout #TileUpgrade #DIYProjects #SatisfyingClean #Perflex