Tono de Marca

Professional, supportive, and expert-driven, with a confident, knowledgeable, and accessible approach.

Valores de Marca

• •Quality and Performance
• •Honesty and Fair Pricing
• •Respect for the Trade

Mejores Prácticas

• •Lead with the "Why": Always start by addressing the professional's primary concerns: durability, client satisfaction, and reputation. Frame product features (e.g., "waterproof") as benefits (e.g., "no more callbacks").
• •Use the Language of the Trade: Incorporate industry terms like "cross joints," "substrates," and "underfloor heating systems" to demonstrate expertise and resonate with the professional audience.
• •Highlight "Quality" and "Original": Consistently reinforce that Perflex is the premium, original product to differentiate it from competitors and justify its price point. Use phrases like "accept no alternatives" and "premium ingredients."
• •Maintain a Supportive Tone: Always pair product information with offers of help. Phrases like "contact us anytime," "watch our tutorial," and "we're here to support you" should be present across the website, product descriptions, and social media replies.
• •Champion the Tradesperson: Regularly create content that celebrates the skill of your customers. Feature their work, offer trade-specific discounts, and explicitly state the brand's respect for their craft, as seen on the "About Us" and "Trade" pages. This builds loyalty beyond the product itself.

Percepción Social

Highly positive among its niche audience, especially professional tilers and bathroom fitters, who praise the product's ease of use, durability, waterproof and mould-proof finish, and the brand's excellent customer service and supportive nature.

Ejemplos de Copy

• •Your reputation is built on the finish. Don't let failing grout undo your hard work. Perflex Epoxy Grout delivers a 100% waterproof, stain-proof, and mould-proof seal that lasts for years. It's the finish your skill deserves. Join the trade program today. #PerflexUK #Tiling #ProfessionalTiler
• •Seek Style & Quality. Reject Compromise. Perflex is the original UK premium epoxy grout, engineered with pure ingredients for a flawless, durable finish. Accept no alternatives. #Grout #EpoxyGrout #QualityFinish
• •Tired of grout callbacks? Stains, mould, and cracks are a thing of the past. Switch to Perflex for a faster, cleaner application and a finish that keeps clients happy. Free UK delivery on orders over £150. #WaterproofGrout #TilingTools
• •The power of epoxy, simplified. No complex mixing, no endless washing, no residue. Our cartridge system provides a perfect mix every time, letting you focus on creating a perfect joint with less mess and less waste. #DIY #HomeRenovation #EasyApplication
• •At JoJa.UK, we know the installer is more important than the product. That's why we partner with you. Sign up for our trade account to get exclusive pricing, dedicated support, and the chance to have your work featured on our channels. Let's build together. #TradeLife #UKTilers #ConstructionUK