Brand Tone

Helpful and Supportive, Honest and Transparent, Quality-Focused, Inspirational and Aspirational, Practical and Solution-Oriented, Community-Oriented

Brand Values

• •Customer Focus
• •Quality
• •Fair Pricing & Honesty
• •Simplicity
• •Empowerment (DIY)
• •Support for Tradespeople
• •Environmental Consideration

Best Practices

• •Prioritize Honesty and Transparency: Always communicate clearly and directly about products, pricing, and services. Avoid jargon or overly salesy language. Reinforce the commitment to no 'industry tricks.'
• •Emphasize Solutions and Benefits: Focus on how the products solve customer problems (e.g., waterproofing, ease of cleaning, simple installation) rather than just listing features.
• •Be Genuinely Helpful and Supportive: Provide valuable content such as how-to guides, tips, and inspiration. Ensure customer service interactions mirror this helpful tone.
• •Showcase Quality and Durability: Use language that reflects the high standards of the products, highlighting their longevity and performance, particularly for the Perflex range.
• •Foster a Sense of Achievable Aspiration: Inspire customers with beautiful outcomes while reassuring them that these results are attainable with JoJa.UK products and support, whether they are DIYers or working with tradespeople.

Social Perception

Positive Customer Feedback, Trusted by Tradespeople, Innovative, Reliable. The main products, particularly Perflex grout, are seen as superior to traditional alternatives like cement-based grout due to being waterproof, mould-proof, and stain-resistant.

Copy Examples

• •Headline: Your Dream Bathroom, Simplified. Discover JoJa Home. Body: Tired of tricky renovations? Our stylish, waterproof panels and easy-to-use Perflex grout make transforming your space straightforward and stunning. Quality you can trust, prices you’ll love.
• •Headline: Honest Quality, Fair Prices. That's the JoJa Promise. Body: No gimmicks, no endless sales. Just premium home improvement solutions like our innovative Perflex range, designed to last. Create a home you adore, without the hassle.
• •Headline: DIY Like a Pro with JoJa & Perflex. Body: From expert tips on our blog to our game-changing Perflex epoxy grout, we’re here to support your vision. Achieve flawless, waterproof results you’ll be proud of.
• •Headline: The Secret to a Lasting, Beautiful Finish? It's Perflex. Body: Loved by homeowners and trusted by traders, Perflex grout offers unbeatable waterproofing and stain resistance. Say goodbye to mouldy grout and hello to enduring style.
• •Headline: Transform Your Walls, Effortlessly. Style Meets Practicality. Body: Explore our range of easy-install PVC panels and discover how simple it is to achieve a luxurious, fully waterproof finish in any room. Inspiration and quality, direct to your door.