Tono de Marca

Enthusiastic, educational, and inclusive

Valores de Marca

• •Accessibility
• •Efficacy and Quality
• •Community
• •Self-Expression and Confidence

Mejores Prácticas

• •Always Use "Glow Gang" Language: Consistently refer to your community as the "Glow Gang." Use inclusive pronouns like "we," "us," and "our" to foster a sense of belonging and shared identity.
• •Educate with Enthusiasm: Frame product information as helpful tips or "secrets." Instead of just listing ingredients, explain *why* they are beneficial for achieving a "glow," using an upbeat and encouraging tone.
• •Incorporate K-Beauty Terminology: Use popular K-beauty terms like "chok-chok," "glass skin," "gwang," and "essence" to show authenticity and connect with knowledgeable customers. This demonstrates that the brand is a genuine part of the culture it represents.
• •Ask Engaging Questions: In social media captions and emails, prompt interaction by asking questions related to skincare routines, favorite products, or skin goals. This reinforces the community value and encourages engagement.
• •Maintain Visual and Textual Synergy: Ensure the bright, clean, and glowing aesthetic of your visuals is matched by positive, energetic, and clear copy. The words should feel as fresh and radiant as the skin the products promise to deliver.

Percepción Social

The public perception of Shato K-Beauty is that of a specialized online boutique for Korean skincare. It is seen as a convenient portal to access popular and trending K-beauty items. Customers likely perceive the brand as a knowledgeable curator, helping them navigate the often-whelming world of Korean skincare. The community aspect ("Glow Gang") is perceived as a modern and friendly marketing approach, common in the direct-to-consumer beauty space. The brand's focus on popular products and trends suggests it is seen as current and in touch with the fast-evolving beauty market.

Ejemplos de Copy

• •✨ Glow Gang, assemble! ✨ Say hello to your new obsession: the Haruharu Wonder Black Rice Hyaluronic Toner. Get ready for next-level hydration and that *chok-chok* look we all crave. Tap to shop and let your glow-up journey begin! #ShatoKB #GlowGang #Kbeauty #KoreanSkincare #GlassSkin
• •Psst... An Exclusive Treat for the Glow Gang is Inside!
• •Welcome to the Gang. Your official K-Beauty glow-up starts here. Discover curated, top-trending skincare from Korea.
• •Ready to join the bright side? This isn't just a serum; it's your daily dose of sunshine in a bottle. Packed with 15% Vitamin C, it’s our Glow Gang’s secret weapon for fading dark spots and turning up the radiance. Your skin will thank you.
• •*(Video shows a person quickly applying toner, serum, and moisturizer to a trending, upbeat audio track. Text overlays appear with each step.)* Text 1: Join the Glow Gang 💎 Text 2: Step 1: Hydrate with a juicy toner. Text 3: Step 2: Power up with a peptide serum. Text 4: Step 3: Lock it in with a dreamy moisturizer. Caption: Our 3-step morning routine for a glow that lasts all day. ✨ What’s your must-have step? #GlowUp #SkincareRoutine #Kbeauty #ShatoKBeauty