Brand Tone

Empowering & Supportive, Motivational & Positive, Modern & Tech-Savvy, Approachable & Friendly, Results-Oriented

Brand Values

• •Health & Wellbeing
• •Empowerment
• •Community & Connection
• •Simplicity & Efficiency
• •Motivation & Gamification
• •Innovation

Best Practices

• •Always Emphasize Empowerment: Whether addressing fitness professionals or individual users, frame messages around how Joina enables them to achieve their goals and take control.
• •Maintain a Positive and Motivational Voice: Use uplifting language, focus on benefits and solutions, and inspire action. Avoid overly technical jargon where simpler, encouraging words suffice.
• •Foster a Sense of Community and Support: Highlight the collaborative aspects of the platform and app. Use inclusive language ("we," "us," "together").
• •Be Clear, Concise, and Action-Oriented: Especially for the software targeting professionals, communicate benefits directly and clearly. For all audiences, ensure calls to action are prominent and easy to understand.
• •Stay Authentic and Approachable: While maintaining professionalism, don't be afraid to inject personality, especially on social media. Use language that resonates with the fitness community – be encouraging, understanding, and a bit informal where appropriate.

Social Perception

Comprehensive and helpful tool for managing fitness businesses (for professionals). Motivational, fun, and effective for building healthy habits through challenges and community support (for individual app users). Consistent and professional online presence.

Copy Examples

• •Headline: Stop Juggling, Start Coaching. Joina: Your All-In-One Fitness Business Solution. Body: Focus on what you do best – transforming lives. Joina handles the admin, from booking to billing, so you can empower more clients and grow your passion. Try it free today!
• •Headline: Crush Your Fitness Goals, Together. Join the Joina Community Challenge! Body: Ready for a fun, motivating way to get fit? Our app makes it easy with exciting challenges, supportive groups, and real results. Download Joina and start your journey to a healthier you!
• •Headline: Simplify Your Grind. Amplify Your Impact. Body: Joina empowers personal trainers with the tools to manage, motivate, and make a difference. Spend less time on admin and more time inspiring your clients. Discover the all-in-one platform built for your success.
• •Headline: Your Health Journey, Gamified. Body: Say goodbye to boring routines! Joina turns fitness into a rewarding adventure. Earn points, join challenges, and connect with a vibrant community, all while building habits that last.
• •Headline: Unlock Your Business Potential. Effortlessly. Body: From client management to program creation, Joina provides everything your fitness business needs to thrive in one intuitive platform. Grow your clientele and your revenue with smart, simple software.