Brand Tone

Professional & Authoritative, Supportive & Encouraging, Accessible & Approachable, Innovative

Brand Values

• •Quality & Durability
• •Customer Focus & Support
• •Innovation & Design
• •Health & Well-being
• •Accessibility
• •Integrity & Sincerity
• •Community

Best Practices

• •Always Emphasize Quality and Expertise: Consistently use terms like "premium," "high-quality," "expert," and "innovation" to reinforce authority and the superior nature of the products. Back this up by mentioning their global heritage and manufacturing control where appropriate.
• •Maintain a Supportive and Encouraging Voice: Frame fitness as an achievable and positive journey. Use motivational language and focus on benefits like improved health, well-being, and achieving personal goals. Highlight customer support and guidance.
• •Be Clear, Direct, and Informative: Provide clear information about products, services (like assembly and finance), and sales. Avoid overly technical jargon where possible, ensuring the copy is understandable to a broad audience.
• •Showcase Accessibility and Inclusivity: While premium, highlight that there are options for different fitness levels and budgets. Mention finance options and the benefits of home fitness to appeal to a wider range of customers.
• •Adapt Tone for Platform, but Keep Core Values Consistent: While LinkedIn will be more formal and TikTok more playful, the underlying values of quality, support, and a passion for fitness should shine through in all communications. The core message of empowering healthier lives should remain central.

Social Perception

Generally perceived as a provider of high-quality, premium fitness equipment. Customers appreciate the product variety and durability. The brand is seen as a significant player in the fitness industry, backed by a large global company.

Copy Examples

• •Headline: Your Journey to a Healthier You Starts Here. Body: At Johnson Fitness Australia, we don't just sell equipment; we empower your transformation. Discover premium, award-winning treadmills, bikes, and strength gear designed for every goal and budget. Our experts are here to guide you every step of the way. #JohnsonFitnessAU #HomeFitness #YourBestSelf
• •Headline: Built for Performance. Designed for Your Home. Body: Experience the JHT difference with fitness solutions engineered for durability and innovation. From compact designs to commercial-grade power, find the perfect fit to achieve your fitness ambitions. Plus, with professional assembly and flexible finance, your dream home gym is closer than you think. #PremiumFitness #InnovationInMotion #InvestInYourHealth
• •Headline: Don't Let Anything Hold You Back. Not Even Your Budget. Body: Achieving your fitness goals is an investment in yourself. Johnson Fitness Australia offers flexible finance options, making our world-class equipment accessible to everyone. Start your journey today with expert advice and support. #FitnessForAll #AccessibleFitness #HealthJourney
• •Headline: More Than a Machine: It's Your Partner in Wellness. Body: We're committed to your well-being. Our innovative equipment and supportive community are here to help you build strength, improve health, and live a better life. Explore our range and find the tools to unlock your potential. #WellnessJourney #JohnsonHealth #StrongerTogether
• •Headline: EOFY Fitness Upgrade! Quality You Can Trust, Prices You'll Love. Body: It's time to invest in your health with Johnson Fitness Australia's EOFY Sale! Get incredible deals on our premium range of treadmills, ellipticals, and more. Built to last, designed to inspire. Don't miss out! #EOFYDeals #FitnessSale #HomeGymInspo