Brand Tone

Warm & Approachable, Playful & Witty, Trendy & Stylish, and Authentically Inclusive

Brand Values

• •Inclusivity and Diversity: A cornerstone of their identity, demonstrated by being LGBTQ+-owned and supporting a range of creators.
• •Quality and Thoughtful Curation: Seen in their emphasis on handmade soy candles and carefully selected fashion and gift items.
• •Joy and Customer Connection: Aiming to create a delightful shopping experience and provide items that bring happiness.
• •Authenticity and Self-Expression: Encouraging customers to find items that reflect their personal style and individuality.
• •Community Focus: Operating as a local Oklahoma City business and fostering a sense of belonging.

Best Practices

• •Embrace Your Personality: Don't be afraid to let the "sassy," fun, and authentic voice of the owners (Jessi and Kelli) shine through in captions, product descriptions, and customer interactions.
• •Visuals and Voice Alignment: Ensure that the playful, trendy, and inclusive imagery used in photos and videos is matched by equally engaging and appropriate language.
• •Platform-Specific Nuance: While maintaining core consistency, adapt the tone slightly for each platform. For example, TikTok can lean into more humor and trends, while website copy might balance playfulness with informative details.
• •Empower Your Team: Ensure anyone creating content or interacting with customers understands and can embody the brand's warm, witty, and inclusive tone.
• •Listen and Engage Authentically: Respond to comments and messages in a way that reflects the brand's friendly and approachable nature. Show genuine appreciation for your community.

Social Perception

As a "go-to" destination for unique, high-quality candles and eclectic gifts. A friendly, welcoming, and notably inclusive space for all shoppers. A stylish boutique offering trendy women's fashion. An appreciated and supported LGBTQ+-owned local business. A fun and engaging brand, particularly on platforms like TikTok. Customers often use words like "awesome" and "delightful" to describe their experiences.

Copy Examples

• •New scents just dropped, and they’re as sassy and unique as you are. ✨ Light up your space with Johnny and June – where every candle tells a story (and smells incredible). #HandmadeWithLove #OKCcandles
• •Feeling good is always in style. 💁‍♀️ Discover自信-boosting looks and timeless pieces that let your true self shine. Visit us in Chisholm Creek or Automobile Alley, or shop online 24/7! #JohnnyAndJuneStyle #OKCfashion #FeelGoodFashion
• •Your search for the perfect 'OMG-where-did-you-get-that?!' gift ends here. 😉 From quirky finds to heartfelt treasures, Johnny and June has something for everyone (including yourself!). Come explore the fun at 12 NW 9th St! #OKCgiftshop #UniqueGifts #ShopLocalOKC #LGBTQowned
• •At Johnny and June, everyone is welcome, and every style is celebrated. We’re proud to be your a fun, inclusive, LGBTQ+-owned spot for fashion, gifts, and good vibes in OKC. 🏳️‍🌈 Come say hi! #LoveIsLove #InclusivityMatters #JohnnyAndJuneOKC
• •Johnny and June: For a Little Bit of Sassy & A Whole Lot of Style!