Brand Tone

Elegant & Timeless, Artisanal & Passionate, Accessible & Inclusive, Proudly American, Confident & Assuring

Brand Values

• •Craftsmanship & Quality
• •Heritage & Artistry
• •Accessibility & Affordability
• •American Made
• •Customer Trust & Durability

Best Practices

• •Emphasize Craftsmanship and Heritage: Always weave in the story of John Medeiros, the influence of Renaissance artistry, and the detailed, handcrafted nature of each piece. This reinforces the value and authenticity.
• •Highlight "Made in USA": Consistently mention that the jewelry is handcrafted in Rhode Island, USA. This is a key differentiator and a source of pride for the brand.
• •Balance Elegance with Accessibility: Use language that conveys sophistication and timeless style, but also ensure the message of attainability and inclusivity comes through. Avoid overly exclusive or intimidating jargon.
• •Showcase Durability and Quality Confidently: Talk about the quality materials (Rhodium, 14Kt Gold, Cubic Zirconia), engineering techniques, and the lifetime guarantee to build trust and underscore the lasting value of the jewelry.
• •Maintain a Passionate and Personal Voice: Reflect the founder's passion and the idea that each piece is made with care and intended to be special to the wearer. Use warm, engaging language that connects on an emotional level.

Social Perception

Positive Reputation for Quality, Valued for Design & Detail, Seen as a Worthwhile Investment, Trusted Brand, Giftable

Copy Examples

• •Headline: Timeless Elegance, American Craftsmanship. Discover John Medeiros. Body: Each John Medeiros piece is a testament to enduring style and meticulous artistry. Handcrafted in Rhode Island, our jewelry is designed to be cherished for a lifetime. Experience the beauty of quality that shines from within.
• •Headline: The Luxury of Lasting Beauty. Attainably Yours. Body: Inspired by the masters, perfected by passion. John Medeiros Jewelry Collections brings you the intricate detailing of fine jewelry, made with durable materials for everyday elegance. Own a piece of art that tells your story.
• •Headline: Hand-Carved Details. Heartfelt Designs. Made with Pride in the USA. Body: From our founder's vision to your treasured collection, every John Medeiros creation is a labor of love. Experience the difference of authentic American-made jewelry, backed by our lifetime promise.
• •Headline: More Than Jewelry. It's a Legacy. Body: John Medeiros pieces are crafted not just to adorn, but to endure. With timeless designs and resilient materials, this is jewelry meant to be passed down, carrying stories and sentiments through generations. Begin your legacy today.
• •Headline: Accessible Artistry. Unforgettable Style. Body: At John Medeiros, we believe exquisite jewelry shouldn't be out of reach. Our collections offer the perfect blend of sophisticated design, superior craftsmanship, and attainable luxury, all handcrafted in America.