Brand Tone

Irreverent, Provocative, Authentic, Unfiltered, Nostalgic, Artistic, Niche, Humorous (Dark/Absurdist)

Brand Values

• •Artistic Integrity/Vision: A strong commitment to John K.'s unique artistic style and vision, regardless of mainstream appeal.
• •Authenticity: A direct, unfiltered connection between the artist and his audience.
• •Creativity & Originality: Emphasis on original artwork and unique character designs.
• •Provocation/Anti-Establishment: A willingness to challenge norms and sensibilities, a core element of John K.'s career.
• •Exclusivity/Collectibility: Offering unique items like original cels, signed sketches, and limited-run merchandise.

Best Practices

• •Embrace the Unconventional: Don't shy away from the grotesque, the absurd, and the slightly offensive – it's core to the John K. brand. Use vivid, exaggerated language.
• •Maintain John K.'s Voice: Write as if John K. himself is speaking. Use his characteristic slang, directness, and sometimes curmudgeonly humor. Keep it informal and conversational.
• •Visual-Verbal Consistency: Ensure the copy matches the distinctive, often unsettling, visual style of the artwork. The words should evoke the same feeling as the images.
• •Acknowledge the Niche (Subtly or Overtly): The copy should resonate with those who "get" John K.'s humor and style. It's okay if it alienates those who don't – the brand isn't for everyone.
• •Be Direct and Confident: Avoid corporate jargon or overly polished marketing speak. The tone should be bold, unapologetic, and confident in the unique value of the art and merchandise. Use strong calls to action that reflect this attitude.

Social Perception

Divided: A dedicated fanbase appreciates John K.'s artistic talent, while others view John Kricfalusi negatively due to serious allegations of misconduct and his controversial online behavior. Niche Appeal: The brand appeals to a specific subculture of animation enthusiasts and those who appreciate edgy, unconventional art.

Copy Examples

• •Wear your weird. This ain't your grandma's cartoon character. Snag the new [Character Name] tee and offend sensibilities in style. You know you want to.
• •Straight from John K.'s twisted mind to your wall. No filters, no apologies. Own a piece of raw, unadulterated cartoon history. These go fast, so quit yer lollygaggin'!
• •Remember Saturday mornings? Now you can own a piece of 'em. Genuine production cel from [Show/Episode Name]. Super limited stock. When they're gone, they're GONE, eediot!
• •Dare to delve into the John K. mystery vault? Grab a Phone Doodle Mystery Pack. Could be a cute critter, could be a nightmare. Not for the easily scandalized. You've been warned.
• •Think you know cartoons? Think again. John K. breaks down [Topic] with the subtlety of a log to the head. Get the book. Learn something, or don't. We still got your money.