Brand Tone

Passionate, Sincere, and Professional

Brand Values

• •Joy and Expression
• •Authenticity and Personal Journey
• •Local Heritage
• •Personal Passion

Best Practices

• •Always Weave in the Personal Story: Every piece of communication is an opportunity to reinforce the brand's authentic journey. Phrases like "A passion rediscovered" or "From IT to the easel" strengthen the brand identity.
• •Focus on Emotion and Sensation: Use descriptive language that conveys the feeling behind the art. Instead of just "a painting of a sunset," use "capturing the joy and warmth of a Welsh sunset." Connect the art to the emotions it is meant to evoke.
• •Highlight the Local Connection: Emphasize the South Wales and Cardiff locations. This grounds the art in a specific, authentic place, which appeals to local buyers and those with a connection to the area. Use place names like "Gower," "Cardiff Bay," and "Brecon Beacons."
• •Maintain a Professional yet Accessible Voice: The tone should be that of an expert artist who is also approachable. Avoid overly technical art jargon, but speak confidently about the work, the subjects, and the successful transition into a professional art career.
• •Clearly Distinguish Between the Collections: When writing about the art, tailor the language. For landscapes, use words that evoke nature, light, and emotion. For automotive portraits, use words that evoke nostalgia, design, and a passion for engineering and classic style. This shows expertise in both distinct areas.

Social Perception

The perception is that of a skilled, professional artist who has recently and successfully transitioned into a full-time creative career. He is seen as a credible local artist in the South Wales arts scene. The brand feels approachable due to the personal story, yet professional due to the quality of the work and the presentation. The offer to work directly with clients on commissions fosters a perception of being accessible and customer-focused.

Copy Examples

• •From a Career in Code to a Calling in Color. Discover the vibrant landscapes of South Wales through the eyes of John Hunt.
• •More than just metal and paint, it's a memory. This original acrylic painting of the classic MG B GT captures the spirit of 70s motoring. A piece of nostalgia, painted with a passion for the cars that defined a generation.
• •Subject: Find Joy in the Latest Collection. Hi [Name], I've just added a new series of paintings to the gallery, inspired by the breathtaking sunsets over the Gower Peninsula. My goal was to capture the pure joy of these fleeting moments with bold, vibrant colors. I hope they bring a piece of that Welsh light into your home. See the new works here.
• •There's a special kind of light where the city of Cardiff meets the bay. I spent last weekend trying to capture it. This is 'Pierhead Sundown,' my latest work, now showing at the gallery. #JohnHuntArtist #WelshArt #CardiffBay #ContemporaryArt
• •John Hunt Artist | Original Welsh Art | Vivid landscapes and classic car portraits. Own a unique piece of South Wales. Commissions available.