Brand Tone

Expert & Professional, Friendly & Approachable, Contemporary & Unique, Community-Oriented & Local

Brand Values

• •Craftsmanship & Quality
• •Artistic Integrity & Passion
• •Heritage & Tradition
• •Creativity & Innovation
• •Customer Engagement & Delight
• •Authenticity & Transparency

Best Practices

• •Maintain consistent use of 'Expert & Professional' tone when discussing conservation and restoration services.
• •Use 'Friendly & Approachable' tone on social media and when describing the shop's origin.
• •Highlight the 'Contemporary & Unique' designs in product descriptions and marketing materials.
• •Emphasize the studio shop's location in Deal, Kent, to foster a 'Community-Oriented & Local' connection.
• •Tailor the tone to the platform (e.g., TikTok vs. website) while maintaining core brand values.

Social Perception

Highly Respected for Expertise, Admired for Beautiful Products, Positive Customer Service Experience, Engaging Online Presence, Valued Local Business

Copy Examples

• •"Established in 1978, John Corley Studio specializes in the creation, conservation, and restoration of stained glass, upholding the highest standards recognized by English Heritage and The National Trust."
• •"Welcome to Corley Studio Shop! Discover unique, contemporary glass art, jewellery, and handmade treasures. Each piece is chosen to bring beauty and artistry into your life."
• •"Our fused glass art and jewellery are designed and crafted in-house, offering a modern twist on traditional glass techniques."
• •"Behind the scenes at Corley Studios! We are passionate about glass and dedicated to preserving its beauty. Visit us in Deal, Kent, and explore the world of stained glass."
• •"Exceptional service and stunning glass products! Thank you for the lovely review! We're delighted you enjoyed your visit to Corley Studio Shop."