Brand Tone

Professional & Authoritative, Supportive & Collaborative, Informative & Insightful, Forward-thinking & Innovative, Trustworthy & Respected

Brand Values

• •Commitment to Quality
• •Supporting Educator Development
• •Advancing Educational Understanding
• •Trust and Reliability
• •Adaptability and Responsiveness
• •Collaboration
• •Global Reach and Impact

Best Practices

• •Maintain a Professional and Authoritative Voice: Use clear, concise language that reflects expertise in education. Avoid overly casual slang or jargon that isn't standard in the field. Cite evidence or expert authors where appropriate.
• •Focus on Educator Empowerment: Frame content around how the resources will benefit teachers, leaders, and ultimately, students. Highlight practical applications and solutions to common educational challenges.
• •Emphasize Quality and Trust: Subtly weave in the brand's legacy, its commitment to high-quality content, and the trust placed in it by the education community. Mentioning 'since 1959' or 'trusted by educators' can reinforce this.
• •Be Informative and Resource-Driven: Ensure that copy provides genuine value, whether it's announcing a new book, sharing an insight from a blog post, or promoting an event. The primary goal is to inform and support.
• •Stay Consistent Across Platforms (and prepare for Hachette Learning branding): While the tone might be slightly adapted for different social media (e.g., more conversational on Twitter), the core brand voice and values should remain consistent. Ensure all communications begin to reflect the upcoming Hachette Learning branding in a planned manner to ensure a smooth transition.

Social Perception

John Catt Educational (and by extension, its bookshop) is widely perceived as a reputable and significant publisher within the education field. Educators and School Leaders view John Catt as a valuable source of professional development, offering practical and research-informed books that address key challenges and trends in education. Authors regard John Catt as a supportive and knowledgeable publisher that helps bring important educational ideas to a wider audience. The brand is respected for its contribution to educational discourse and its long-standing commitment to the sector.

Copy Examples

• •Lead with Impact. Transform Your School. Discover proven strategies and insightful perspectives from leading educational thinkers in our latest release. Empower your leadership journey. Shop John Catt Bookshop today.
• •Unlock Innovative Teaching Techniques. Join our free webinar with [Author's Name], author of '[Book Title]', and gain practical tools to inspire your students and elevate your practice. John Catt: Your partner in professional growth.
• •Transform your classroom with evidence-based strategies. '[Bestselling Book Title]' has helped thousands of educators enhance learning outcomes. Find out why it's a staple in staffrooms worldwide. Get your copy from John Catt Bookshop.
• •Choosing the right school is a critical decision. Trust John Catt's meticulously researched and comprehensive guides to navigate your options with confidence. Unrivalled breadth and accuracy for informed choices.
• •Evolving for Educators Worldwide. For over 60 years, John Catt has championed educational excellence. As we transition to Hachette Learning in 2025, our commitment to high-quality resources for teachers and school leaders remains stronger than ever. Explore our trusted publications.