Brand Tone

Professional & Authoritative, Traditional & Heritage-Focused, Quality-Driven & Craft-Oriented, Passionate & Inspiring, Trustworthy & Authentic

Brand Values

• •Quality & Craftsmanship
• •Heritage & Tradition
• •Sustainability & Environmental Responsibility
• •Durability & Performance
• •Integrity & Authenticity
• •Innovation
• •Customer Focus
• •Community & Employee Pride

Best Practices

• •Emphasize Heritage and Longevity: Consistently weave in the "Since 1887" and "American-made" aspects to reinforce trust and tradition.
• •Highlight Quality Materials and Craftsmanship: Use descriptive language that speaks to the premium, sustainable hardwoods (e.g., "Northern Hard Rock Maple," "American Black Walnut") and the meticulous, handcrafted nature of the products.
• •Speak to Both Professionals and Home Cooks: While acknowledging the brand's strong standing in professional kitchens, make the benefits relatable and inspiring for the passionate home cook.
• •Maintain a Confident and slightly Understated Tone: The brand's reputation often speaks for itself. The tone should be assured and proud, but not overly boastful. Focus on the product's inherent quality and the user's experience.
• •Incorporate Storytelling: Share the rich history of the brand, the passion of the craftspeople, or the journey of the materials to create a deeper connection with the audience.

Social Perception

Highly Respected & Trusted, Premium Brand, Aspirational & Desirable, American Made Pride, Aesthetically Pleasing, Requires Care

Copy Examples

• •Headline: The Heart of Your Kitchen, Since 1887. Body: For over a century, John Boos & Co. has crafted the American-made butcher blocks and cutting boards trusted by chefs and cherished in homes. Experience the enduring quality, sustainable hardwoods, and timeless design that inspire culinary passion, generation after generation. Invest in a legacy.
• •Headline: Crafted for a Lifetime of Culinary Adventures. Body: More than just a cutting surface, a Boos Block® is an invitation to create. Handcrafted from the finest North American hardwoods, each board is built with an unwavering commitment to quality and sustainability. Feel the difference precision craftsmanship makes.
• •Headline: Where Professional Standards Meet Your Home Kitchen. Body: Equip your kitchen like the world's finest chefs. John Boos & Co. brings over 135 years of expertise in crafting durable, high-performance wood and stainless steel surfaces. Elevate your everyday cooking with the authentic choice of culinary professionals.
• •Headline: Sustainably Sourced. Beautifully Crafted. Built to Endure. Body: At John Boos & Co., we believe in responsibility as much as craftsmanship. Our premium cutting boards and butcher blocks are made from sustainably harvested North American hardwoods, ensuring a beautiful, durable, and eco-conscious addition to your kitchen.
• •Headline: The Foundation for Great Food and Cherished Moments. Body: From prepping family meals to crafting gourmet dishes, your John Boos & Co. surface is where culinary stories begin. Experience the simple honesty of superior materials and dedicated American craftsmanship, designed to be at the center of your kitchen for years to come.