Brand Tone

Authentic, Passionate, and Educational

Brand Values

• •Craftsmanship & Tradition
• •Connection to Nature
• •Authenticity & Artistry

Best Practices

• •Lead with Nature: Always connect the artwork back to its source of inspiration—the natural world. Use descriptive, sensory language to evoke the landscapes and wildlife that John Bloor observes.
• •Emphasize the "Handmade" Element: Consistently use terms like "hand-pulled," "hand-carved," "traditional methods," and "limited edition" to reinforce the value of the craftsmanship and differentiate it from digital or mass-produced items.
• •Maintain an Educational Tone: Briefly explain the process or the story behind a piece where appropriate. This builds appreciation for the skill involved and enriches the customer's understanding of what they are buying.
• •Use a Calm and Professional Voice: The copy should be confident and clear, but never overly commercial or "salesy." Avoid hype and exclamation points. The tone should mirror the focused, patient nature of the craft itself.
• •Tell the Artist's Story: Weave John Bloor's personal journey and passion into the narrative. Copy should reflect that this isn't just a business, but the life's work of a dedicated artist. This builds a strong, authentic connection with the audience.

Social Perception

Respected Artisan

Copy Examples

• •This limited-edition linocut, 'Winter Hare,' is born from hours of patient observation in the frosty fields of the Peak District. Each print is hand-pulled on archival paper, capturing the quiet energy of the wild in a way only traditional printmaking can. A testament to a timeless craft and the enduring beauty of British wildlife.
• •For John Bloor, art begins outdoors. With a sketchbook in hand, he translates his deep connection to the natural world into powerful woodcuts and linocuts. His work is a celebration of traditional craftsmanship, where every line is carved with intention and every print tells the story of a place.
• •Discover the art of linocut printing. Join John Bloor for an immersive workshop where you'll learn the traditional techniques of carving and printing by hand. Go from initial sketch to your own finished edition, and reconnect with a classic, tactile art form.
• •Announcing 'Of Feather and Fur,' a new exhibition of works by John Bloor. Explore a collection that captures the intricate details and character of British wildlife, all rendered through the bold, expressive medium of woodcut. A celebration of nature, seen through the eyes of a master printmaker.
• •John Bloor Printmaker: Art carved from nature. We believe in the power of traditional craftsmanship to create something truly lasting. Each print is a piece of the British landscape, meticulously brought to life through the timeless art of printmaking.