Brand Tone

Approachable & Knowledgeable, Enthusiastic, Helpful & Supportive, Modern & Current

Brand Values

• •Expertise & Guidance
• •Quality
• •Passion for Vaping
• •Customer Support/Transition
• •Accessibility & Variety
• •Responsibility (implied)

Best Practices

• •Develop a "Tone of Voice" Guide: Create a simple document outlining the brand's voice characteristics (e.g., approachable, knowledgeable, enthusiastic, supportive), listing "words we use" (e.g., "discover," "guide," "explore," "expert advice") and "words we avoid" (e.g., overly technical jargon without explanation, overly aggressive sales talk, slang that doesn't fit).
• •Understand Your Audience Segments: Tailor the "knowledgeable" aspect. For beginners, use simpler terms and offer more guidance. For experienced vapers, you can be slightly more technical but still approachable. The core tone remains, but the language adapts.
• •Prioritize Clarity and Helpfulness: Ensure all copy, from product descriptions to social media posts, aims to inform and assist the customer. If technical terms are used, briefly explain them. The goal is to empower the customer with understanding.
• •Be Conversational and Human: Write as if you're having a friendly, helpful conversation with the customer. Use contractions (e.g., "we're," "it's") where appropriate. Ask questions in social media posts to encourage engagement.
• •Consistency Across All Channels: Ensure the tone used on the website matches the tone on Facebook, Instagram, email newsletters, and any customer service interactions. Regular internal reviews of content can help maintain this consistency.

Social Perception

Likely perceived as a specialized, reliable retailer with a good range of products and helpful advice. The "expert" positioning would appeal to those seeking guidance. The French language and local focus likely foster a sense of community or relatability for French-speaking customers.

Copy Examples

• •Unlock a world of flavour! 🍓🥭 Our new 'Sunset Bliss' e-liquid is here, blending ripe mango with sweet strawberries for a truly tropical vape. Not sure if it's right for your device? Our experts are happy to help you find your perfect match!
• •Thinking of making the switch? Vaping can seem complex, but we're here to simplify it. Our beginner-friendly pod systems are easy to use and satisfying. Drop us a message or visit our blog for a simple guide to getting started!
• •Your clouds just got happier! ☁️ This week, enjoy 15% off all our 'Cloud Chaser' high VG e-liquids. Perfect for rich flavour and impressive vapour. Need advice on coil compatibility? We've got you covered!
• •Salt nic or freebase? 🤔 It's a common question! Our latest blog post breaks down the difference, helping you choose the best nicotine type for your vaping style. Swipe up to become a vape guru! #VapeKnowledge #JohaVapeExperts
• •At Joha Vape, we're more than just products – we're your vaping partners. From expert advice on the latest kits to helping you troubleshoot, our passionate team is here for you every step of the way. Vape with confidence!