Brand Tone

Luxurious & Aspirational, Expert & Authoritative, Professional & Polished, Welcoming & Client-Focused, Passionate & Dedicated

Brand Values

• •Expertise & Excellence
• •Quality
• •Client-Centric Service
• •Innovation & Forward-Thinking
• •Consistency & Professionalism
• •Passion
• •Integrity & Trust
• •Sustainability
• •Legacy & Team Development

Best Practices

• •Emphasize Expertise & Heritage: Consistently reference Jo Hansford's legacy, the salon's awards, and the team's specialist skills in hair colour. Use terms like "expert," "master," "pioneering," "renowned."
• •Use Luxurious & Evocative Language: Employ sophisticated vocabulary that reflects the high-end nature of the services and client experience. Words like "exquisite," "bespoke," "artistry," "radiant," "flawless," "ultimate" can be effective.
• •Maintain a Client-Centric Focus: Frame benefits around the client's experience, feelings, and results (e.g., "feel confident," "your unique style," "leave feeling sensational"). Highlight the personalized consultation process.
• •Be Professional & Polished: Ensure all copy is grammatically perfect, clear, and concise. Avoid overly casual slang or jargon that doesn't align with a luxury brand.
• •Showcase, Don't Just Tell: Use testimonials, before & after imagery (where appropriate and with consent), and stories of client satisfaction to demonstrate value rather than just stating it. Highlight the aspirational results achieved.

Social Perception

Highly Esteemed & Reputable, Trusted by Elite Clientele, Luxurious Experience, Master of Colour Correction, Welcoming Despite Exclusivity, Pioneering & Influential

Copy Examples

• •Experience the artistry of perfect colour. At Jo Hansford, we blend unparalleled expertise with luxurious care to create a look that is uniquely, beautifully you. Book your transformation.
• •Entrust your colour to the masters. For over three decades, Jo Hansford has been the destination for exquisite, bespoke hair colour that defines elegance. Discover your signature shade.
• •Maintain your salon-perfect colour, longer. Our Expert Colour Care range, born from decades of in-salon expertise, nourishes and protects for lasting vibrancy and health.
• •Step into a haven of luxury in the heart of Mayfair. From detailed consultation to flawless finish, every moment at Jo Hansford is dedicated to your beauty and confidence.
• •Seeking a colour correction or a remarkable change? Our award-winning specialists possess the skill and vision to achieve your hair aspirations with breathtaking results.