Tono de Marca

Aspirational and Value-Driven

Valores de Marca

• •Tradition & Culture
• •Accessibility & Affordability
• •Customer Convenience
• •Quality (Aspirational)

Mejores Prácticas

• •Balance Aspiration with Honesty
• •Create a "Voice" Persona
• •Emphasize the 'Why' Behind the Product
• •Maintain Consistency Across All Channels
• •Use Customer Feedback to Refine Copy

Percepción Social

The perception of Jogmaya Fashion is divided; positive for customers satisfied with products and price, but negative due to frequent complaints about quality and discrepancies from online images. It is seen as an online retailer of affordable Indian ethnic wear.

Ejemplos de Copy

• •Light up every room this festive season. ✨ Our new collection blends timeless tradition with a touch of modern glam. Crafted with intricate embroidery and flowing fabrics, it’s not just a lehenga, it’s a memory in the making. Tap to shop and get ready to turn heads!
• •Elegance is now within reach. Celebrate your special moments with our stunning ethnic wear collection. For a limited time, enjoy up to 70% off + Free All-India Shipping. Don't just dress up, shine on.
• •The perfect Haldi look is waiting for you. 💛 Our latest yellow lehenga choli is designed to make your moments even more golden. Rich in color and tradition, and surprisingly affordable. Find your dream outfit today.
• •Step into the spotlight with our exquisite embroidered gown. Every thread tells a story of elegance, designed for the woman who values both tradition and style. The lightweight georgette fabric ensures you stay comfortable while you dance the night away. Perfect for weddings, receptions, and any grand celebration. Fabric: Faux Georgette | Work: Heavy Sequins & Thread Embroidery | Style: Aspirational & Chic.
• •Subject: ✨ Just In: Your New Favorite Ethnic Pieces Body: Hello [Customer Name], get ready to refresh your wardrobe! Our new collection has just landed, full of vibrant colors, intricate designs, and the premium quality you love. From elegant sarees to show-stopping lehengas, discover the perfect outfit to express your unique style. Be the first to explore the new arrivals and enjoy an exclusive 10% off your order this week!