Brand Tone

Aspirational, passionate, modern, and performance-driven. It's also confident and engaging

Brand Values

• •Artistry of Football ("Joga Bonito")
• •Innovation & Performance
• •Quality & Durability
• •Player-Centric Design
• •Community & Connection

Best Practices

• •Embrace the "Joga Bonito" Spirit: Infuse copy with language that reflects passion, creativity, skill, and the joy of football. Use evocative words that connect with the emotional side of the sport.
• •Highlight Performance & Innovation: Clearly communicate the functional benefits (lightweight, comfort, agility) and how JOGA products are different and better, solving player frustrations.
• •Maintain a Modern & Stylish Voice: Use contemporary language. Keep sentences clear, impactful, and aesthetically pleasing, much like the product designs.
• •Foster Community and Engagement: Address the audience directly, ask questions, and use inclusive language ("we," "us," "our football family") to build a sense of belonging, especially on social media.
• •Show, Don't Just Tell (with a Confident Edge): Use testimonials, player endorsements, and action-oriented language to confidently demonstrate product effectiveness and the brand's impact on the game.

Social Perception

Positive Product Experience, Credibility through Endorsements, Modern & Trendy, Engaged Community, Niche Product Questions

Copy Examples

• •Headline for new shin pads: "Unleash Your Artistry. The game flows better when you feel nothing but the ball. Experience JOGA."
• •Instagram Caption: "Crafted for the creators, the game-changers, the ones who play with soul. Our latest collection is here to elevate your beautiful game. #JogaBonito #PlayYourTruth"
• •Product Description Snippet (Grip Socks): "Feel every touch, command every move. JOGA Grip Socks: engineered for relentless traction and cloud-like comfort, so your feet are the last thing on your mind. Focus on the masterpiece you're creating on the pitch."
• •TikTok Video Concept Intro: "Stop letting bulky gear kill your vibe! 🚫 Level up your agility and style with JOGA. Here’s how our mini guards are changing the game..." [Inspired by 28, 32]
• •Email Subject Line for a Promotion: "Play Lighter, Play Bolder 🔥 JOGA Deals Inside!"