Brand Tone

Energetic and Motivational; Feminine and Empowering; Friendly and Approachable

Brand Values

• •Self-Expression and Style
• •Active Lifestyle
• •Comfort and Quality
• •Body Positivity

Best Practices

• •Maintain an Energetic and Positive Tone: Always use upbeat and motivational language. Avoid overly technical jargon and focus on the feeling and experience of wearing the clothes.
• •Emphasize Style and Self-Expression: Highlight the unique designs and vibrant colors of the products. Encourage customers to show their personality through their fitness wear.
• •Use Empowering Language: Frame your messaging around confidence, strength, and feeling good in your own skin.
• •Incorporate a Call to Action: Encourage engagement by asking questions, inviting customers to share their photos, and promoting special offers.
• •Be Authentic and Relatable: Share user-generated content and tell stories that resonate with your audience's lifestyle and aspirations.

Social Perception

The public perception of JOFITNESS – JO FITNESS is largely positive. Customers are drawn to the unique designs and the quality of the materials. The brand is seen as a fashionable and reliable choice for fitness and beach apparel. The social media engagement reflects a community of women who are motivated by the brand's energetic and empowering message. The use of customer photos on their website under "LOOKS NAS CLIENTES ✨" further builds a sense of community and authenticity.

Copy Examples

• •Color your workout! Our new collection is here to bring more energy and style to your training. Feel powerful, feel unique, feel you. #JOFITNESS #Fitness #WorkoutInStyle
• •Sun, Sand, and Style. Discover our new beachwear collection and live your best summer moments with JOFITNESS. #Beachwear #Summer #JOFITNESS
• •Tired of boring gym clothes? At JOFITNESS, we believe your workout gear should be as vibrant as you are. Shop our new collection now and get 10% off your first order! #FitnessFashion #Activewear #JOFITNESS
• •Move with freedom and confidence in our high-performance leggings. Designed with a second-skin feel and a pattern that expresses your unique style, they are perfect for any activity, from yoga to high-intensity training. #Leggings #Activewear #JOFITNESS
• •Hi [Customer Name], we've missed you! To help you get back into your routine with more motivation, here’s a special 15% discount on your next purchase. Let's move together! #JOFITNESS #Motivation #SpecialOffer