Brand Tone

Enthusiastic and Confident, Authentic and Relatable, Encouraging and Celebratory, Resilient and Entrepreneurial

Brand Values

• •Quality and Flavor
• •Family and Tradition
• •Resilience and Hard Work
• •Customer Satisfaction
• •Accessibility and Convenience

Best Practices

• •Tell Your Story Authentically: Continuously weave in the genuine story of Joe and Maranda, their New Orleans roots, the Hurricane Katrina pivot, and the Shark Tank journey. This builds connection and reinforces authenticity.
• •Use "Kitchen Table" Language: Write as if you're talking to a friend or family member about a great food discovery. Keep the language warm, inviting, and enthusiastic. Avoid overly corporate or technical jargon.
• •Focus on the "Why," Not Just the "What": Don't just sell fish fry; sell the experience of delicious, easy, home-cooked meals, family togetherness, and the satisfaction of creating something tasty. Highlight the emotional connection to food and tradition.
• •Incorporate Customer Love (Social Proof): Regularly share positive customer testimonials, reviews, and user-generated content (with permission). Phrases like "Our customers say it best..." can reinforce the "try it, they go buy it" confidence.
• •Maintain a Positive and Resilient Voice: Even when discussing challenges (like past availability issues, if addressed), frame it with the same resilience and commitment to customers that defines the brand's origin story. Always look forward with optimism.

Social Perception

Positively Associated with "Shark Tank", Seen as a High-Quality, Flavorful Product, Viewed as an Authentic, Family-Oriented Business, Considered a Convenient Solution for Home Cooks, Some Concern/Curiosity About Recent Availability

Copy Examples

• •Headline: Taste the Legacy. Joe's Gourmet Fish Fry: From Our Family Kitchen to Yours. Body: Remember those amazing family fish frys? The laughter, the stories, the incredible taste? Joe's Gourmet brings that magic home. Our secret family recipe, perfected over years and loved by thousands since our Shark Tank debut, guarantees the crispiest, most flavorful fish, chicken, or veggies you've ever made. It's more than a breading – it's a bite of tradition. Try it once, love it forever! #JoesGourmet #FishFryPerfection #HomeCookingElevated
• •Social Media Post: Tired of bland? Joe's Gourmet Fish Fry is here to rescue your tastebuds! ✨ As seen on Shark Tank, our unique blend of spices delivers that perfect crispy crunch and mouthwatering flavor, absorbing less oil so all you get is pure deliciousness. What are you frying up with Joe's this week? Share your creations! #FlavorExplosion #CrispyGoodness #JoesGourmetSecret
• •Product Description Snippet: Why settle for ordinary when you can have extraordinary? Joe's Gourmet Fish Fry isn't just another breading. It's the culmination of a dream, a New Orleans culinary heritage, and a passion for unforgettable flavor. Easy to use, versatile, and packed with taste – it's your shortcut to gourmet results, right in your own kitchen. Get ready for compliments!
• •Email Subject Line: Bring Home the Crunch! ✨ Your Secret to Restaurant-Quality Fried Food. Email Body Snippet: Hey [Customer Name], Ready to elevate your home cooking without the fuss? Joe's Gourmet Fish Fry, the very same mix that wowed the Sharks, is your ticket to perfectly crispy, unbelievably flavorful fried seafood, chicken, and more. We believe in good eatin', and it starts with Joe's. Click here to bring the taste home!
• •Ad Copy (Short & Punchy): Shark Tank Famous. Kitchen Approved. Joe's Gourmet Fish Fry. Get Your Crispy On! Shop now at joesgourmet.com. #GoodEatin #TryItBuyIt