Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Quality-Focused & Confident, Nostalgic & Heartfelt, Community-Oriented

Brand Values

• •Quality: "It's all about the taste!" This is achieved through the use of the finest ingredients, non-GMO kernels, real butter, no preservatives, and hand-crafted small batches.
• •Customer Satisfaction: A commitment to exceptional customer service and creating a memorable experience for customers.
• •Passion & Perseverance: The story of 53 tries to perfect their caramel corn recipe underscores their dedication.
• •Tradition & Family: Rooted in personal history and encouraging the creation of new family memories.
• •Authenticity: Being transparent about their story and their process.
• •Community: Giving back to their local Hampton Roads area.

Best Practices

• •Embrace Storytelling: Weave the brand's origin story (Jody and Alan, "Recipe 53," the engagement ring) into copy where appropriate. This reinforces authenticity, passion, and the "family" feel.
• •Focus on "Taste" and "Quality": Consistently use descriptive words that highlight the premium ingredients (real butter, non-GMO kernels) and the delicious, rich, handcrafted nature of the popcorn. Phrases like "It's all about the taste!" can be a recurring motif.
• •Maintain a Warm, Friendly, and Slightly Nostalgic Voice: Address the audience in an approachable manner. Use language that evokes happy memories, sharing, and enjoyment. Personal touches, as if Jody herself is speaking, can enhance this.
• •Show, Don't Just Tell, the Passion: Instead of just saying "we're passionate," use enthusiastic language and share details (like the 53 attempts) that demonstrate this passion and dedication to "Amazing or Bust."
• •Connect to Occasions and Community: Tailor copy to specific holidays, events (like movie nights, parties, gifting), or community connections. This reinforces the idea of Jody's being part of life's enjoyable moments and a supportive local business.

Social Perception

High-Quality Gourmet Treat, Trusted Local Business, Worth the Price, Gift-Worthy, Indulgent & Addictive

Copy Examples

• •Headline: From Our Kitchen to Yours: The Story of 53 Tries & One Perfect Caramel Corn. Body: Remember those treats that instantly bring a smile? That's what we craft at Jody's. Born from a passion for flavor and countless kitchen experiments (53, to be exact!), our Recipe 53 Caramel Corn is more than just popcorn – it's a taste of pure, handcrafted joy. Made with real butter and a whole lotta love. #JodysPopcorn #Recipe53 #GourmetGoodness
• •Headline: Movie Night Just Got an Upgrade. Body: Settle in with a bag of Jody's Double Cheddar and make those family moments even more memorable. We believe the best snacks are made with the best ingredients – and a sprinkle of passion. What flavor are you sharing tonight? #JodysFamily #PopcornPerfection #QualitySnacks
• •Headline: Taste the Passion: It's "Amazing or Bust!" Body: That was our motto when we started, and it still is today. Every handful of Jody's Gourmet Popcorn is a testament to our commitment to quality, from non-GMO kernels to our signature rich coatings. Experience the difference dedication makes. #AmazingOrBust #Handcrafted #JodysDifference
• •Headline: More Than Gourmet, It's a Virginia Beach Tradition. Body: For years, Jody's has been a beloved part of the Virginia Beach community. We’re proud to share our passion for delicious, handcrafted popcorn with our neighbors and beyond. Stop by or order online and taste a local favorite! #VBStrong #JodysLocalLove #GourmetTreats
• •Headline: The Sweetest (or Savory-est!) Gift They'll Open. Body: Looking for a gift that truly pops? Jody's Gourmet Popcorn, with over 30 indulgent flavors, is handcrafted with care and the finest ingredients. From our famous Recipe 53 Caramel to zesty Cheesy Jalapeño, give a taste of happiness. #GiftJodys #PopcornLove #SweetSurprise