Brand Tone

Educational & Informative, Empathetic & Supportive, Trustworthy & Honest, Professional yet Approachable, Positive & Normalizing, Discreet & Respectful

Brand Values

• •Health & Safety
• •Education & Empowerment
• •Quality over Price
• •Inclusivity
• •Trust & Discretion
• •Pleasure & Well-being
• •Ethical Conduct

Best Practices

• •Lead with Education and Empowerment: Ensure all copy aims to inform and provide genuine value. Use clear, accessible language that demystifies sexual health and products, drawing on the brand's expertise.
• •Maintain an Empathetic and Supportive Voice: Acknowledge and validate customer concerns and experiences. Write with compassion, particularly when addressing sensitive topics like health conditions or anxieties about intimacy.
• •Uphold Honesty and Transparency: Be direct and factual about products, their materials, and their benefits. Avoid sensationalism or misleading claims, reinforcing the commitment to safety and quality.
• •Balance Professionalism with Approachability: While the information should be expert-driven and respectful, the tone should also be warm, friendly, and non-judgmental to make the brand feel welcoming and trustworthy.
• •Champion Inclusivity and Normalize Sexuality: Craft messages that resonate with a diverse audience, acknowledging varied needs and life stages. Consistently reinforce that sexual pleasure is a healthy, normal, and positive aspect of life for everyone.

Social Perception

Authoritative & Expert-Led, Caring & Compassionate, Premium & Safe, Reliable & Discreet, Empowering & Liberating, Progressive & Normalizing

Copy Examples

• •Headline: Your Body. Your Pleasure. Our Priority. Body: At Jo Divine, we believe everyone deserves to experience intimacy safely and joyfully. Discover our expertly curated selection of premium, skin-safe sex toys and lubricants, backed by honest advice you can trust. Call to Action: Explore Safe Pleasure Today
• •Headline: Intimacy Through Menopause & Beyond. Body: Menopause can bring changes, but your capacity for pleasure remains. Co-founder and sexual health expert Samantha Evans provides compassionate guidance and product recommendations to help you navigate intimacy with comfort and confidence. Call to Action: Find Your Menopause Solution
• •Headline: Invest in Quality, Indulge in Pleasure. Body: We're committed to transparency. Jo Divine offers only the highest quality, body-safe materials like pure silicone, glass, and metal—no hidden nasties. Experience the difference that true quality makes. Call to Action: Shop Our Premium Collection
• •Headline: Expert Advice. Discreet Delivery. Zero Judgement. Body: Have questions about sexual wellness? Our friendly, knowledgeable team is here to provide supportive guidance. Plus, every order arrives in plain packaging for your complete privacy. Feel comfortable exploring your desires with Jo Divine. Call to Action: Ask Us Anything, Confidentially
• •Headline: More Than Products—A Partner in Your Sexual Wellbeing. Body: Jo Divine is your trusted resource for everything from insightful articles by sexual health expert Samantha Evans to a carefully chosen range of toys and lubes designed for your pleasure and health. Let's talk openly, and play safely. Call to Action: Discover Our Blog & Resources