Brand Tone

Artistic & Expressive, Bohemian & Free-Spirited, Authentic & Handcrafted, Luxurious & Quality-Conscious, Personal & Passionate

Brand Values

• •Individuality & Uniqueness
• •Craftsmanship & Quality
• •Artistic Expression
• •Bohemian Lifestyle
• •Customer Connection

Best Practices

• •Embrace Storytelling: Share the inspiration behind collections and individual pieces, connecting them to travel, art, nature, and Jodi Lee's personal journey. This reinforces authenticity and the bohemian spirit.
• •Use Evocative & Sensory Language: Describe the textures (supple leather, soft suede), the visual details (intricate carvings, vibrant gemstones), and the feeling the products evoke (free-spirited, artistic, luxurious).
• •Highlight Craftsmanship & Uniqueness: Consistently use terms like "handcrafted," "hand-tooled," "artisanal," "unique design," and "limited edition" to emphasize the quality and individuality of the products.
• •Speak to the "Bohemian Luxe" Identity: Balance the free-spirited, artistic elements with mentions of luxury, quality materials, and the "luxe twist" to appeal to the target customer who values both.
• •Maintain a Personal and Passionate Voice: Even in product descriptions, let the passion for design and craftsmanship shine through. Address the customer directly, inviting them into the world of Jodi Lee.

Social Perception

Highly Positive Customer Feedback, Aspirational & Desirable, Artisanal & High Quality, Premium Pricing, Associated with "Boho Luxe"

Copy Examples

• •Headline: Jodi Lee: Wear Your Wanderlust. Body: Each stitch tells a story, each gemstone holds a dream. Our handcrafted leather bags are more than accessories; they're companions for your journey, art for your everyday. Discover designs as unique as your spirit.
• •Headline: Beyond Fashion. Beyond Ordinary. This is Jodi Lee. Body: Dare to be different. Our limited-edition leather pieces are hand-tooled with passion, designed for the soul that seeks beauty in the unconventional. Find the bag that speaks your language.
• •Headline: Handcrafted Heirlooms for the Modern Bohemian. Body: Inspired by distant lands and the wild heart, Jodi Lee bags blend luxurious leather with artisanal craftsmanship. Carry a piece of art, a whisper of adventure.
• •Headline: Let Your Spirit Shine. Adorn it with Jodi Lee. Body: From intricate carvings to hand-selected turquoise, every detail is a testament to beauty and individuality. Our designs aren't just made; they're brought to life.
• •Headline: The Art of Leather. The Soul of Bohemian Luxe. Body: Jodi Lee invites you to experience the touch of supple leather, the allure of unique design, and the pride of owning something truly special. Crafted in Australia, loved worldwide.