Brand Tone

Inspirational & Uplifting, Authentic & Personal, Passionate & Evocative, Professional & High-Quality

Brand Values

• •Authenticity
• •Positive Energy
• •Connection with Nature
• •Emotional Resonance
• •Craftsmanship and Quality

Best Practices

• •Lead with "Good Energy": Make "Good Energy Art" the central pillar of your messaging. Whether describing a piece or your process, connect it back to the idea of creating from a positive space to infuse the artwork with uplifting energy.
• •Tell the Story Behind the Art: Every caption and description should share a piece of the narrative. What inspired the colors? Where were you when the idea struck? This reinforces the values of authenticity and personal connection.
• •Use Sensory and Evocative Language: Instead of just describing what the painting looks like, describe what it *feels* like. Use words that evoke the senses: "shimmering gold," "raw power of coastal winds," "soothing blues," "vibrant energy."
• •Speak Directly to the Customer's Needs: Frame the art as a solution to a modern problem the desire to escape, to reclaim one's space from corporate conformity, or to infuse a home with personality and calm. Use phrases like "Reclaim your space" and "escape the ordinary."
• •Maintain Authenticity in Engagement: When responding to comments and messages, maintain the same warm, personal, and passionate tone used in your posts. Share your gratitude and engage in genuine conversation to build a loyal community around the brand.

Social Perception

Customers perceive the brand as representing high-quality, emotionally resonant artwork, often more beautiful in person, with the artist (Jo) seen as joyful, talented, and providing excellent customer service. The broader audience on social media views the brand as authentic and inspiring, with transparency in the artistic process building trust and connection.

Copy Examples

• •Captured that moment just as the sun breaks through the clouds. This piece, 'Rain or Shine', is all about finding the light after the storm. I mixed deep sea blues with neon pinks and a touch of 23-carat gold to capture that feeling of pure, uplifting energy. I hope it brings a sense of calm and adventure to your space, even on a day you're stuck indoors. See the full piece on the website (link in bio!). #GoodEnergyArt #JoConlonArt #CoastalArt #AbstractSeascape #OriginalArt
• •Subject: Infuse Your Home with Good Energy Body: "Hi [Name], In the hustle of everyday life, it's easy to lose that connection to yourself. That's why I only paint when I'm feeling positive and inspired so that every piece I create carries that good energy into your home. This month, I t ve been exploring the vibrant greens of early summer. Discover the new collection and bring the calm of nature indoors."
• •Headline: Art That Feels Like You. Body: "Tired of blank walls that don't reflect your vibrant personality? Reclaim your space with a limited edition print from Jo Conlon Art. Inspired by the wild English coast, each piece is designed to bring a wave of positive energy into your home. Free UK delivery. Shop the collection now."
• •Good Energy Art. Vibrant, nature-inspired paintings to energize your space and reconnect you to what matters.
• •How to style a statement art piece in your home. This original painting, 'Rising Sun', uses bold colors and abstract forms to create a focal point filled with positive energy. Inspired by coastal sunrises. Perfect for living room decor, bedroom art, or creating an inspiring office space. #ArtForYourHome #InteriorStyling #AbstractArt #JoConlonArt #GoodEnergy