Brand Tone

Enthusiastic & Playful, Curated & Quality-Focused, Community-Oriented & Welcoming, Aspirational & Lifestyle-Oriented

Brand Values

• •Quality & Durability
• •Authenticity & Personal Selection
• •Uniqueness & Discovery
• •Joy & Enjoyment
• •Community & Connection

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., enthusiastic, witty, sophisticated, caring), including do's and don'ts, preferred vocabulary, and examples. Share this with everyone who creates content.
• •Know Your Audience Deeply: Understand their language, their sense of humor, what excites them, and what they value. Tailor your tone to resonate authentically with them while staying true to your brand's core. For Magic Moment, this means embracing enthusiasm and the joy of discovery.
• •Be Consistent Across All Channels: Whether it's a TikTok caption, a product description on the website, a newsletter, or a Facebook post, the underlying tone should feel familiar and recognizably "Magic Moment." Avoid drastic shifts in voice.
• •Infuse Personality, Don't Force It: Authenticity is key. Let the brand's personality shine through naturally. For Magic Moment, this involves sharing genuine excitement for their curated products and events. If humor is part of the tone, ensure it aligns with the brand's values and isn't alienating.
• •Listen and Adapt (Subtly): Pay attention to how your audience responds to your content. While maintaining core consistency, be open to subtle evolutions in tone based on engagement and feedback. The playful interaction seen on Magic Moment's TikTok is a good example of adapting to the platform's style while promoting their products.

Social Perception

Positive & Engaging, Trendy & Desirable, A Source of Unique Finds, Friendly & Approachable

Copy Examples

• •✨ Incoming Kknekki magic! ✨ Your hair is about to get a serious upgrade. Our latest collection of a-DOR-able Kknekki ties has just landed in-store and online! Which color will you snag first? 😉 #MagicMomentStore #KknekkiLove #NewCollection #MustHaveAccessory #ViennaShopping
• •🥂 Let's create some magic together! Join us for our next Aperitivo at Magic Moment Concept Store this Friday from 5-8 PM. Discover unique finds, sip on something bubbly, and enjoy good company. Tag a friend who needs a little magic in their week! #MagicMomentEvents #ViennaAperitivo #ConceptStoreVienna #ShopLocal #CommunityLove
• •Adventure calling? 📞 The YETI Roadie® 24 is ready! Personally tested by our team (tough job, we know!), this cooler is your ultimate companion for city picnics, wild escapes, and everything in between. Keeps the good times chilled and your style on point. Discover durability that looks this good. #MagicMomentFinds #YETILife #OutdoorGear #QualityBuild #Vienna
• •💖 From their hands to yours! We're thrilled to introduce [Small Brand Name], a wonderful little manufactory crafting the most charming [product type]. Each piece tells a story of passion and detail – exactly what we love at Magic Moment! Come see (and feel!) the quality. #SupportSmall #ArtisanMade #UniqueGifts #MagicMomentCurated
• •Store stroll! 🤩 Can you spot your next obsession? From cozy Miffy plushies to sizzling Stay Spiced! rubs and, of course, ALL the Kknekkis – your Magic Moment awaits! What are you hoping to find? Let us know! 👇 #MagicMomentConceptStore #Vienna #Lifestyle #UniqueFinds #TreatYourself #fyp