Brand Tone

Informative & Expert, Accessible & Friendly, Confident & Reliable, Lifestyle-oriented & Adventurous, Value-driven

Brand Values

• •Quality: Superior performance and reliability
• •Sustainability: Environmental initiative
• •Innovation: New industry standards
• •Lifestyle: Adventure and freedom
• •Customer Focus: Offering lifetime customer service
• •Accessibility/Inclusivity: Offering various e-bike types like step-through models for ease of use and cargo bikes for families

Best Practices

• •Emphasize Experience and Reliability: Consistently weave in the 20+ years of manufacturing background and commitment to quality components to build trust and convey expertise.
• •Focus on Lifestyle Benefits: Go beyond technical specifications. Highlight how JOBOBIKE e-bikes enhance daily life, enable adventures, promote sustainability, or offer freedom and joy.
• •Maintain an Encouraging and Accessible Voice: While showcasing technical prowess, ensure the language is easy to understand and inviting for both experienced cyclists and newcomers to e-biking. Avoid overly technical jargon where possible, or explain it clearly.
• •Showcase Versatility: Reflect the diverse product range (city, mountain, folding, cargo) by tailoring copy to specific use cases and target audiences, while maintaining the core brand values of quality and innovation.
• •Be Solution-Oriented and Confident: Position JOBOBIKE as a provider of smart mobility solutions that are reliable, enjoyable, and offer good value, helping customers overcome transportation challenges or achieve their recreational goals.

Social Perception

Positive for Product Quality & Performance, Appreciation for European Presence, Good Value for Money, Responsive Customer Service, Growing Brand Recognition

Copy Examples

• •Headline: Rediscover Your City. Unleash Your Commute. Body: Tired of traffic jams and crowded public transport? The JOBOBIKE [Model Name, e.g., Viva] blends sleek urban design with powerful, reliable electric assistance. Glide through streets, conquer hills, and arrive refreshed. Experience the joy of a smarter, greener, and more exhilarating way to travel. #Jobobike #UrbanMobility #EbikeLife
• •Headline: Adventure Awaits. Your JOBOBIKE Makes it Happen. Body: From rugged trails to scenic countryside paths, the JOBOBIKE [Model Name, e.g., Robin] is your trusted partner for exploration. With its robust build, long-lasting battery, and all-terrain capability, you're free to roam further and discover more. What journey will you conquer next? #JobobikeAdventure #ElectricFatBike #ExploreMore
• •Headline: Quality You Can Feel. Performance You Can Trust. Body: With over 20 years of e-bike manufacturing expertise, JOBOBIKE engineers bikes built to last. We combine innovative design with high-quality components to deliver superior performance and reliability on every ride. Invest in your journey. Invest in JOBOBIKE. #JobobikeQuality #EbikeTech #ReliableRide
• •Headline: Effortless Utility. Family Fun. The JOBOBIKE [Model Name, e.g., Transer]. Body: Groceries, school runs, or weekend family outings? The JOBOBIKE [Model Name, e.g., Transer] cargo e-bike makes light work of heavy loads. With ample carrying capacity and a stable, comfortable ride, it’s the sustainable and practical choice for modern families and businesses. #JobobikeCargo #FamilyBike #SustainableTransport
• •Headline: Fold. Ride. Conquer. The JOBOBIKE [Model Name, e.g., Eddy] – Your Anywhere Companion. Body: Limited space? Unlimited adventures! The JOBOBIKE [Model Name, e.g., Eddy] folding e-bike combines portability with power. Easily store it in your apartment, car, or on public transport, then unfold it for a thrilling ride wherever you are. Freedom and flexibility, electrified. #JobobikeFolding #CompactEbike #RideAnywhere