Brand Tone

Youthful & Energetic, Fun & Playful, Trendy & Fashion-Forward, Confident & Bold, Approachable & Friendly

Brand Values

• •Affordability: Providing fashionable swimwear that is accessible to a broad audience is a cornerstone of the brand.
• •Style & Trendiness: A commitment to offering current, chic, and desirable swimwear designs.
• •Variety: Offering a diverse range of styles, colors, cuts, and even matching sets to cater to different tastes and preferences.
• •Customer Confidence: Aiming to make wearers feel good, empowered, and ready to enjoy themselves.
• •Accessibility to Fashion: Making trendy swimwear widely available without a premium price tag.

Best Practices

• •Embrace Youthful Language: Use current slang and emojis appropriately where it aligns with the platform (especially social media). Keep sentences relatively short and punchy.
• •Focus on Benefits, Not Just Features: Instead of just saying "high-waisted bottoms," say "High-waisted to snatch that waist and boost your confidence." Connect the product to how it makes the customer feel (e.g., confident, stylish, ready for fun).
• •Highlight Value & Affordability: Consistently, but subtly, remind customers of the great price point without sounding cheap. Phrases like "style that doesn’t break the bank" or "look like a million bucks without spending it" work well.
• •Use Inclusive & Positive Framing: While "Hot Girl Summer" is a vibe, ensure the overall messaging feels welcoming. Focus on confidence and feeling good in your own skin, regardless of specific body types.
• •Maintain Visual & Verbal Synergy: Ensure the copy matches the energy and style of the visuals used. If the image is fun and playful, the copy should reflect that. If it's a bit more "fashion," the copy can lean into that while still being approachable.

Social Perception

Affordable Trend Hub, Good Value for Money, Social Media Native, Youth-Focused, Fun & Expressive

Copy Examples

• •Headline: "Main Character Energy Unlocked ☀️" Body: "Your summer just got a serious upgrade. Dive into Jobee’s latest drops – seriously cute swimwear that won’t empty your wallet. Get ready to own it. #JobeeSwim #AffordableGlowUp" Call to Action: Shop New Arrivals
• •Headline: "Poolside & Priceless (Almost!) 😉" Body: "Obsessed is an understatement! 🔥 Our new collection is here to make waves. Think bold prints, flattering cuts, and prices that’ll make you do a double-take. Why choose when you can have them all? Sets from $29.99! #JobeeBabe #TrendyOnABudget" Call to Action: Discover Your Vibe
• •Headline: "Stop Scrolling, Start Sizzling 🔥" Body: "That vacation you booked? Yeah, it needs this bikini. Jobee brings the heat with styles designed to make you feel amazing, without the designer price tag. Confidence looks good on you. #SummerSorted #JobeeStyle" Call to Action: Find Your Perfect Fit
• •Headline: "Turn Heads, Not Your Bank Account 💁‍♀️" Body: "Spotted: Your new favorite bikini. And guess what? It’s actually affordable! Jobee’s serving up the freshest swimwear trends so you can look fire from beach to beyond. What are you waiting for? #GetTheLook #JobeeDeals" Call to Action: Shop All Swim
• •Headline: "WARNING: May Cause Extreme Confidence ✨" Body: "Ready to feel unstoppable? Our latest swimwear is designed for every vibe, every adventure, and every body ready for some sunshine. Join the Jobee squad and make this your best summer yet! #JobeeConfidence #SwimwearGoals" Call to Action: Join the Party