Brand Tone

Authentic, creative, and culturally proud. Jobedu's tone blends a youthful, energetic vibe with a deep respect for Middle Eastern heritage. It's conversational, humorous, and aims to connect with its audience on a personal level, celebrating art, culture, and individuality. The brand voice is also socially conscious, promoting positive messages and community engagement.

Brand Values

• •Cultural pride
• •Artistic expression
• •Community support
• •Individuality
• •Authenticity

Best Practices

• •Use inclusive and respectful language.
• •Highlight cultural pride and artistic expression.
• •Maintain a positive and uplifting tone.
• •Incorporate Arabic and English seamlessly.
• •Focus on community and collaboration.

Social Perception

Jobedu is generally perceived as a cool, authentic, and socially conscious brand that celebrates Middle Eastern culture and supports local artists. Customers see it as a source of unique and expressive clothing and accessories that allow them to showcase their heritage with pride.

Copy Examples

• •"Yalla, let's celebrate our culture! Check out our new collection of tees inspired by Arabic calligraphy."
• •"Rock your heritage with our hand-printed designs. Each purchase supports local artists and artisans."
• •"Feeling bored? Spice up your wardrobe with our quirky and unique graphic tees!"
• •"From Amman to the world, we're sharing the beauty of Middle Eastern art and design."
• •"Join the Jobedu family! Tag us in your photos wearing our gear and show off your style."