Brand Tone

Enthusiastic and Passionate, Friendly and Approachable, Fun-loving and Adventurous, Informative and Helpful, Confident and Quality-focused

Brand Values

• •Fun & Enjoyment
• •Community & Connection
• •Quality & Innovation
• •Accessibility & Inclusivity
• •Heritage & Experience
• •Customer Focus

Best Practices

• •Embrace Enthusiasm: Use vibrant, positive language. Words like "thrilling," "adventure," "unforgettable," "joy," and "fun" should be staples.
• •Foster Community: Address the audience inclusively (e.g., "Jobe family," "water lovers," "we," "us"). Encourage interaction and sharing.
• •Highlight Quality & Innovation with Confidence: Talk about product features and benefits clearly, emphasizing durability, performance, and new technologies without being overly technical or arrogant. Mention warranties where applicable.
• •Keep it Accessible and Friendly: Avoid jargon where possible. Explain concepts simply, especially for beginner-friendly products. Maintain a helpful, approachable demeanor in all communications. Use emojis appropriately on social media to enhance friendliness.
• •Tell the Story: Weave in the brand's heritage, its Aussie roots, and the "why" behind the products – the love of being on the water and creating great experiences. This adds authenticity and depth.

Social Perception

Positive for Product Quality & Innovation, Family-Friendly & Beginner-Oriented, Community-Focused, Trusted Brand

Copy Examples

• •Headline: Make This Summer Unforgettable! Body: Dive into adventure with Jobe! From thrilling wakeboards to relaxing SUPs, we've got the gear to get your whole family on the water, making memories that last a lifetime. Quality you can trust, fun you can’t beat! #JobeMoments #GetOnTheWater
• •Headline: Your Next Water Adventure Starts Here! Body: New to watersports or a seasoned pro? Jobe has you covered. Our innovative gear is designed for maximum fun and easy use. Join the Jobe family and discover the joy of the waves! Check out our new [Product Name] – it’s a game changer!
• •Headline: Quality Gear for Epic Days. Body: Since 1974, Jobe has been about one thing: pure, unadulterated fun on the water. Our Aussie-owned team is passionate about bringing you the best in watersports. Durable, innovative, and ready for anything. What’s your next Jobe adventure?
• •Headline: Stop Dreaming, Start Doing! Body: That perfect day on the water? It’s closer than you think. With Jobe’s versatile range, from easy-to-use multi-position boards for the kids to high-performance skis for you, there’s something for everyone. Experience the Jobe difference today!
• •Headline: Weekend Plans? Sorted. Body: Grab your Jobe gear and hit the water! We’re all about making every splash count with top-quality, fun-focused equipment. Share your #JobeSportsANZ adventures with our community – we love seeing you out there!