Brand Tone

Elegant, artisanal, authentic, and sophisticated with a touch of Spanish flair. It is respectful of tradition but also approachable and engaging.

Brand Values

• •Tradition
• •Craftsmanship
• •Quality
• •Elegance
• •Authenticity
• •Spanish Heritage

Best Practices

• •Use imagery that evokes a sense of history, craftsmanship, and Spanish culture.
• •Incorporate Spanish words and phrases (when appropriate for the target audience) to add authenticity.
• •Focus on the quality and unique aspects of the handmade products.
• •Highlight the connection to Joaquín Espaliú and his legacy.
• •Maintain a balance between informative content and engaging storytelling.

Social Perception

The brand should be perceived as a high-quality, artisanal brand that honors Spanish tradition and craftsmanship. It is sophisticated and elegant, attracting customers who appreciate fine details, history, and authentic products. They should be seen as trustworthy, reliable, and dedicated to preserving the art of handcrafted leather goods.

Copy Examples

• •"Discover the timeless elegance of Joaquín Espaliú, where tradition meets contemporary design."
• •"Each piece is a testament to the enduring legacy of Spanish craftsmanship, meticulously handcrafted for you."
• •"Immerse yourself in the artistry. Explore our collection of handcrafted leather goods, born from passion and perfected over generations."
• •"From our workshop in Spain, to your home: Experience the unmatched quality and design of Joaquín Espaliú."
• •"More than just a product, it's a piece of history. A legacy of craftsmanship in every stitch."