Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Trendy and Youthful, Helpful and Customer-Centric

Brand Values

• •Customer Satisfaction & Confidence
• •Trend-Consciousness
• •Affordability & Quality
• •Variety and Inclusivity
• •Authenticity
• •Community/Connection

Best Practices

• •Develop a Brand Voice Guide
• •Know Your Audience Intimately
• •Be Consistent Across All Channels
• •Use "You-focused" Language
• •Inject Personality and Be Authentic

Social Perception

Positive Customer Experiences, Fashionable and Current, Local and Accessible, Engaging and Responsive

Copy Examples

• •Instagram Post (New Arrival Dress): Hello, sunshine! ☀️ Twirl into the new season with our latest obsession – the [Dress Name] dress! Perfect for weekend vibes or making any day a bit more fabulous. 😉 DM us to get yours or tap the link in bio to shop all new arrivals! #JoannaStore #NewCollection #TrendyDress #FashionFun #MustHave
• •Facebook Ad (General Store Promotion): Ready for a style refresh? ✨ At Joanna Store, we believe fashion should be fun, fabulous, and totally YOU! Discover the latest trends and timeless pieces to make you feel amazing, inside and out. Visit us in Lousada or shop online 24/7! 👉 www.joannastore.pt #JoannaStoreLousada #FashionForEveryone #StyleInspo #ShopLocalPortugal #FeelGoodFashion
• •TikTok Video Caption (Outfit of the Day): OOTD check! Obsessed with this combo from Joanna Store. 😍 Feeling cute, might go conquer the world (or just grab a coffee ☕). What do you think? Let me know in the comments! 👇 #JoannaStorePT #OutfitInspo #TrendyLook #FashionTikTok #GetTheLook
• •Email Subject Line (Sale Promotion): 💖 Treat Yourself! Your Fave Styles are NOW on Sale at Joanna Store! 💖 Email Body Snippet: Hey gorgeous! Get ready to update your wardrobe without breaking the bank! Our much-awaited sale is ON, packed with stunning pieces to make you shine. From chic dresses to everyday essentials, find your new favourites at prices you'll love. Happy Shopping!
• •Website Banner (Homepage): Step into Your Style! ✨ Discover unique pieces and the latest trends that celebrate YOU. Shop Joanna Store – where fashion meets confidence.