Tono de Marca

Passionate, Authentic, Educational, Premium, Trustworthy, Approachable Sophistication

Valores de Marca

• •Quality & Excellence
• •Authenticity & Tradition
• •Health & Wellbeing
• •Education & Appreciation
• •Sustainability & Respect for Nature

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the core tone (Passionate, Authentic, Educational, Premium, Trustworthy), key messaging points, "do's and don'ts" for language, and examples. Share this with anyone creating content.
• •Prioritize Authenticity and Storytelling: Always connect back to the origin (Kalamata), the family/founder's passion, and the artisanal nature of the product. Share the "why" behind Casa Olea.
• •Educate, Don't Just Sell: Weave in informative content about olive oil quality, benefits, and usage in a way that empowers the customer, not just pushes a sale.
• •Emphasize Quality Cues Consistently: Regularly mention "Organic (BIO)," "AOP Kalamata," "Koroneiki variety," "low acidity," "cold-extracted," and any awards or certifications in a natural, non-repetitive way.
• •Maintain Visual and Textual Harmony: Ensure that the imagery used (e.g., on social media, website) aligns with the premium, natural, and authentic tone of the copy. The visuals should evoke the Mediterranean origin and the quality of the product.

Percepción Social

Likely perceived as a dedicated, high-quality producer or curator of fine olive oils, run by someone passionate and knowledgeable. The emphasis on "award-winning oils" and detailed product information supports this.

Ejemplos de Copy

• •Taste the Soul of Kalamata: Award-Winning Organic Olive Oil. Discover Casa Olea, where ancient groves meet modern passion. Our family-produced, AOP Kalamata extra virgin olive oil is a symphony of flavor, cold-extracted for peak freshness and health. Elevate your every meal.
• •More Than Olive Oil, It's a Journey. Join the Casa Olea family and explore the true essence of Greek gold. From the sun-drenched hills of Messinia to your table, experience the purity of Koroneiki olives, organically grown and lovingly harvested. Learn, taste, cherish.
• •Unlock the Secrets of Exceptional Olive Oil. Curious about what makes a truly great olive oil? Casa Olea offers more than just a product; we provide an education in taste. Discover our single-origin, low-acidity Kalamata AOP oil and understand the art of pure, organic goodness.
• •The Heart of Our Grove, The Soul of Your Kitchen. Casa Olea brings you the authentic taste of Kalamata, straight from our family's organic groves. Gold medal winner Paris 2023 – because quality and tradition matter. Taste the difference passion makes.
• •Elevate Your Culinary Craft with Casa Olea. For the discerning palate that seeks purity and unparalleled flavor. Our organic, AOP Kalamata olive oil is the choice of those who understand that the finest ingredients create the most memorable meals. Experience the Casa Olea standard.