Brand Tone

Encouraging, informative, inspiring, and customer-focused, blending trendiness with timelessness.

Brand Values

• •Self-Expression
• •Passion for Fashion
• •Customer Empowerment
• •Curated Style
• •Inspiration

Best Practices

• •Focus on "You" (The Customer): Frame copy around the customer's desires, style journey, and how the clothes will make them feel and express themselves.
• •Stay Current with Fashion Language (but remain authentic): Incorporate relevant fashion terms and talk about trends in a way that aligns with the brand's curated, balanced approach (timeless yet trendy).
• •Highlight Self-Expression: Emphasize how the clothing allows customers to showcase their individuality and unique style.
• •Showcase the Curated Collection: Highlight the balance between timeless and trendy pieces, emphasizing the care taken in selecting each item.
• •Inspire Confidence: Use encouraging language to inspire confidence and self-expression through fashion.

Social Perception

A curated destination for women's fashion that inspires self-expression, confidence, and a positive customer experience.

Copy Examples

• •Discover the [Season] Collection at Jo & Co.
• •#OOTDInspo #JoAnnCoLooks #StyleChallenge #FashionTikTok
• •Dive into our latest arrivals and let your wardrobe tell your story.
• •Where fashion meets your unique style!
• •Find items that give you a special feeling of self-confidence and joy.