Brand Tone

Practical and Trust-Driven

Brand Values

• •Quality and Efficacy
• •Experience and Expertise
• •Trustworthiness
• •Community and Giving Back
• •Practicality

Best Practices

• •Unify the Brand Message: The highest priority is to resolve the brand identity crisis. The website, branding, and all copy must be updated to reflect the new focus on automotive products. The "jngproduction.com" domain and any remaining "digital creative" language should be phased out to avoid confusion.
• •Lead with Trust and Experience: Consistently leverage the "20 years of experience" and the fact that the team personally tests the products. This is their primary differentiator and builds immediate credibility. Use phrases like "Tested by Pros," "The Detailer's Choice," and "20 Years of Know-How in Every Bottle."
• •Show, Don't Just Tell: Continue using video-centric platforms like TikTok to demonstrate product effectiveness. The copy should support these visuals by being direct and benefit-focused (e.g., "Achieve a mirror finish in half the time").
• •Highlight the "Giving Back" Angle: Integrate the charitable mission into the brand story across all platforms. Copy such as "Look Good, Do Good" or "A Shine That Gives Back" can create an emotional connection with customers and set the brand apart.
• •Build a Community: Use copy that invites interaction and user-generated content. Encourage customers to share their own before-and-after results using a specific hashtag. This will build social proof and foster a community around the brand's values of quality and passion for automotive care.

Social Perception

Due to the limited online footprint, the social perception of JNG Pro Store is minimal and confined to its small TikTok audience. The perception among this group is likely positive but niche, centered around product effectiveness for car care. The abrupt pivot from digital creative assets to automotive products, without updating the website's core product listings or domain name, creates significant brand confusion for any potential customer landing on the homepage. This split identity is the brand's largest perceptual challenge.

Copy Examples

• •Don't just wash your car. Restore its shine. Our Pro-Grade Detailing Kit is tested by our own team with over 20 years of experience. Get results you can trust. Shop now.
• •We put this tire shine to the test so you don't have to. Watch it cut through the grime. 10/10 results. Link in bio for products we actually use. #carguy #diy #autodetailing #carcare
• •From Pros, For Your Garage. We spent 20 years in the auto industry finding what works. Now, we're bringing the best detailing products directly to you.
• •Why trust us? Because we're just like you—obsessed with the details. Founded by Josh, Nate, and Garrett, JNG Pro Store was born from a simple idea: stop wasting money on products that don't work. We test everything we sell, and a portion of every sale supports local animal shelters.
• •Your Weekend Project Just Got an Upgrade.