Brand Tone

Aspirational, clean, and customer-centric, emphasizing individuality and style through simple, direct, modern, and approachable language.

Brand Values

• •Personalization & Individuality
• •Quality & Sustainability
• •Customer Trust & Transparency
• •Accessibility

Best Practices

• •Always Emphasize "You": Center the copy around the customer. Use words like "your," "you," and "yourself" to make the message feel personal and directly address their needs for style and individuality.
• •Use Clean and Simple Language: Avoid jargon or overly complex sentences. The tone is modern and minimalist, and the copy should reflect that. Keep it clear, concise, and focused on the benefit.
• •Highlight Both Style and Function: Blend the emotional appeal (personalization, style) with the practical benefits (sustainability, temperature retention). This dual focus reinforces the value proposition.
• •Incorporate Aspirational Words: Use language that inspires. Words like "unique," "express," "adventure," "statement," and "create" align with the brand's value of personalization and elevate the product beyond a simple container.
• •Maintain Visual and Textual Consistency: Ensure the clean, modern aesthetic of the website is reflected in all marketing materials. Use high-quality imagery of the tumblers, and ensure that the font, color palette, and copy tone are harmonized across all platforms once a social media presence is established.

Social Perception

Neutral and largely non-existent; the brand has a very limited public footprint due to the absence of social media and online reviews, resulting in a lack of brand awareness and community engagement, which is a significant disadvantage in the Peruvian market.

Copy Examples

• •For a social media ad promoting personalization: Headline: Your Style, Your Sip. Body: Don't just hydrate, express yourself. With JMZ, you can engrave your name, your mantra, or your unique design on our premium tumblers. How will you make yours one-of-a-kind? #JMZPeru #PersonalizaTuEstilo
• •For a website banner focusing on sustainability: Headline: Sustainable Style, Delivered. Body: Make a choice that feels good and looks great. Our reusable tumblers are designed for life's adventures, helping you reduce waste without sacrificing style. Shop the collection today.
• •For an email marketing campaign to a new subscriber: Subject: Welcome! Let's Create Something Unique. Body: Hi [Customer Name], welcome to JMZ! We believe everyday essentials should be a reflection of you. Explore our collection of customizable tumblers and discover the perfect canvas for your style. As a thank you, enjoy free shipping on your first order over S/180.
• •For a product description: Product Name: The Peak Tumbler - 40 oz. Copy: Engineered for your day, from the morning commute to the evening workout. The Peak Tumbler keeps your drinks perfectly chilled or heated for hours. Its durable design is ready for anything, but the real magic happens when you make it yours. Add your custom engraving and turn a daily essential into a personal statement.
• •For a retargeting ad shown to someone who abandoned their cart: Headline: Still Thinking About It? Body: Your unique JMZ tumbler is waiting. Complete your order now and take the first step towards a more personalized and sustainable way to hydrate. Your perfect design is just a few clicks away.