Brand Tone

Elegant, Sophisticated, Confident, Respectful of Tradition, Authoritative, Modernizing

Brand Values

• •Heritage & Timelessness
• •Quality & Durability
• •French Elegance
• •Authenticity
• •Excellence & High Standards
• •Transmission of Know-How

Best Practices

• •Highlight the continuity of craftsmanship.
• •Use terms like "artisan," "meticulous," "handcrafted," "time-honored techniques," and "exceptional materials" to reinforce the brand's expertise.
• •Emphasize durability, repairability, and the iconic nature of classic designs.
• •Acknowledge efforts to innovate and connect with new generations.
• •Focus on the legacy and timeless aspect of the brand.

Social Perception

Prestigious, Luxurious, High Quality, Durable, Classic, Timeless, Traditional yet Evolving, Appealing to Discerning Customers, Cult Following

Copy Examples

• •Crafted from the finest leathers, its timeless silhouette adapts to your unique style, creating a personal legacy with every step.
• •Our commitment to exceptional materials and time-honored Goodyear welting ensures not just a shoe, but a companion for life, designed to be cherished and restored.
• •This commitment to quality is the foundation of every pair we create.
• •Experience the pinnacle of French shoemaking – a tradition of excellence, made for today.
• •Embrace timeless elegance with J.M. Weston, where heritage meets contemporary style.