Brand Tone

Professional and Reliable, Customer-Centric and Supportive, Accessible and Value-Oriented, Approachable and Engaging (on TikTok), Informative

Brand Values

• •Quality
• •Customer Satisfaction
• •Value/Affordability
• •Responsiveness
• •Improvement and Innovation
• •Care and Health
• •Partnership with Dental Professionals

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., professional yet approachable, supportive, value-focused), key messaging points, preferred terminology, and a 'do's and don'ts' list for communication. This guide should be accessible to everyone creating content.
• •Prioritize Clarity and Professionalism: Especially for a dental supplier, copy should be clear, concise, and free of jargon where possible (unless speaking to a highly technical audience). Maintain a professional demeanor in all communications, reflecting expertise and reliability.
• •Emphasize Customer Benefits and Solutions: Frame product descriptions and marketing messages around how JMU Dental helps dental professionals succeed and provide better care (e.g., 'save time,' 'improve patient outcomes,' 'competitive prices to manage costs').
• •Adapt Tone for the Platform, but Keep Values Consistent: While the tone on TikTok can be more informal and engaging than on the official website, the underlying values of quality, customer support, and care should still be subtly present. Ensure the core message doesn't get lost in platform-specific trends.
• •Listen and Respond to Customer Feedback: Actively monitor reviews and social media comments. Use the language customers use (where appropriate) and address concerns in a tone that reinforces brand values like responsiveness and customer satisfaction. This also provides insights for refining copy to better resonate with the target audience.

Social Perception

Positive for Product Quality and Value, Seen as a Supplier of a Wide Range of Dental Products, Generally Reliable but with Occasional Fulfillment Issues, Engagement-Seeking on TikTok, Trusted by Dental Professionals (Goal)

Copy Examples

• •Headline: Equip Your Practice for Excellence. Quality Dental Supplies, Unbeatable Value. Body: At JMU Dental, we understand the demands of a modern dental practice. That's why we offer a comprehensive range of high-quality dental supplies, from everyday consumables to advanced equipment, all at competitive prices. Partner with us and experience the JMU Dental difference – where quality meets affordability.
• •Headline: Your Patients Deserve the Best. So Does Your Practice. Body: Deliver exceptional care with reliable dental tools and supplies from JMU Dental. Our products are curated by dentists, for dentists, ensuring they meet the highest standards of utility and performance. Focus on your patients, we'll handle the supplies.
• •Headline: The One-Stop Shop for Dental Professionals Who Demand More. Body: Simplify your procurement process with JMU Dental. Find everything you need, from orthodontic materials to essential disposables, all in one place. Enjoy superior customer service and responsive solutions tailored to your practice's needs.
• •Headline: Elevate Your Practice with JMU Dental – Quality You Can Trust, Prices You’ll Appreciate. Body: We're committed to supporting dental professionals by providing top-tier supplies without compromising on value. Our mission is your complete satisfaction, ensuring you have the tools to improve the lives of your patients.
• •Headline (for TikTok/Social Media - more engaging): Level up your clinic game! 🦷✨ JMU Dental has all the gear you need to make smiles happen. Quality supplies, zero stress. #DentalLife #JMU Dental #SmileMakers