Brand Tone

Warm & Friendly, Aspirational & Evocative, Sincere & Passionate, Nature-Inspired & Calming, Luxurious & Appreciative of Quality

Brand Values

• •Quality & Craftsmanship
• •Well-being & Self-Care
• •Nature & Eco-Friendliness
• •Customer Connection & Sanctuary
• •Simplicity & Elegance

Best Practices

• •Embrace Storytelling: Share the "why" behind the brand and products, like Lydia's founding story and the inspiration from nature. This builds connection and authenticity.
• •Use Sensory Language: Appeal to the sense of smell, but also sight and emotion. Use evocative words that describe the experience and mood the fragrances create (e.g., "soothing floral, earthy, citrus and fresh notes," "touch of indulgence and serenity").
• •Maintain a Warm and Approachable Voice: Even when highlighting luxury, keep the tone friendly and personal, as if speaking to a friend. Avoid overly formal or corporate language.
• •Consistently Highlight Core Values: Weave in mentions of natural ingredients, handcrafted quality, eco-friendliness, and the focus on well-being and creating a sanctuary in your copy across all platforms.
• •Engage with Your Community: Ask questions, respond to comments thoughtfully, and share user-generated content (with permission) to foster a sense of belonging and reinforce the friendly, personal nature of the brand.

Social Perception

Positive Product Experience, Appreciation for Small Business & Founder, Trusted for Quality, Associated with Relaxation and Comfort

Copy Examples

• •Facebook Post (New Collection): Step into serenity. ✨ Our new Garden Reverie Collection is here to transport you to a world of blooming botanicals and tranquil moments. Hand-poured with love and the finest natural essences, each candle is a whisper of nature's calm for your home. Discover your sanctuary: [Link to Collection] #LittleValleyAromas #GardenReverie #LuxuryCandles #HandmadeHour #HomeSanctuary
• •Instagram Caption (Product Focus): Quiet moments, beautifully scented. 🌿 Our Signature Collection wax melts are crafted to fill your space with enduring, evocative aromas. Made with eco-friendly soy wax and premium fragrance oils, they’re a little luxury for your everyday. What scent helps you unwind? #HomeFragrance #WaxMelts #SelfCareSunday #NatureInspired #LittleValleyLiving
• •Website Banner (Homepage): Little Valley Aromas: Where luxury fragrance meets the art of tranquil living. Elevate your everyday with handcrafted scents inspired by nature's embrace. Find your moment of peace.
• •TikTok Video Script Idea (Behind the Scenes): (Upbeat, calming music. Shots of Lydia carefully blending oils, pouring wax, and packaging a product.) Voiceover/Text: From our little valley to your home, every scent is a story. ✨ We pour our hearts (and the finest natural ingredients!) into creating aromas that help you unwind and cherish life's simple pleasures. What's your favorite way to create a cozy vibe? #SmallBusinessJourney #HandmadeWithLove #CandleMaking #Aromatherapy #BehindTheScents @littlevalleyaromas
• •Email Newsletter Snippet (Promoting Wellness): Nourish Your Well-being. In the gentle flicker of a Little Valley Aromas candle, find a reminder to pause, breathe, and reconnect. Our aromatherapy blends are thoughtfully created to support your moments of self-care and transform your home into a haven of peace. Explore our wellness collection and embrace the calm: [Link]