Brand Tone

Helpful, Community-Focused, and Approachable.

Brand Values

• •Creativity & Empowerment
• •Quality & Reliability
• •Community & Support
• •Accessibility

Best Practices

• •Speak Like a Fellow Crafter: Use language that is common in the crafting community. Terms like "bestseller," "perfect for vinyl," and "sublimation-ready" show you understand their needs.
• •Always Ask Questions: Encourage engagement by asking for opinions, ideas, and feedback in your social posts. "What would you put on this?" or "Which color is your favorite?" invites interaction and builds community.
• •Show, Don't Just Tell: Feature customer creations prominently (with permission). This reinforces the brand's value of empowerment and provides powerful social proof.
• •Be Transparent and Honest: If there are shipping delays or stock issues, communicate openly and honestly, especially in the Facebook group. This builds trust and shows you respect your customers' businesses.
• •Keep it Simple and Encouraging: Your copy should be easy to understand and motivating. The goal is to inspire action, whether that's making a purchase or starting a new project. Phrases like "Get ready to create," "Start your next project," and "Happy crafting!" reinforce an encouraging and positive tone.

Social Perception

Trusted Supplier, Supportive Partner, Responsive

Copy Examples

• •✨ NEW IN! ✨ Get ready to create with our brand new glass pantry jars with cork lids! We saw how much you loved our bamboo sets and knew these would be the perfect addition to your collection. Perfect for personalizing for wedding favors, kitchen storage, or unique gifts! What will you make first? Show us in the comments! #JMBlanks #CraftInspo #UKCrafters
• •Your next bestseller is here. Our durable Tritan Water Bottle is the ultimate blank canvas for your vinyl or sublimation designs. It's BPA-free, built to last, and ready for gym bags, school lunches, and office desks. Give your customers the quality they deserve. Stock up now and start creating!
• •From Blank to Beautiful. We supply the quality, you bring the creativity. Discover our range of top-rated crafting blanks and turn your ideas into reality. Free dispatch on orders over [Amount].
• •(Video shows a fast-paced montage of a blank frosted cold cup being personalized with vinyl.) Text on screen: "Ready for your creativity." Caption: "It all starts with the perfect blank. Our frosted cold cups are a community favorite for a reason! They’re easy to work with and look amazing every time. Tag a fellow crafter who needs these! #CraftingBlanks #SmallBusinessUK #CupPersonalization"
• •Subject: Psst... Something special is coming for Christmas. Hi [Customer Name], The leaves are turning, and you know what that means... our Christmas collection is on its way! We've been listening to your suggestions in the group and have sourced some incredible new blanks we know you'll love. Get ready to make this holiday season your most creative one yet. Keep an eye on your inbox next week for the big reveal!