Brand Tone

Professional & Expert, Reliable & Trustworthy, Solution-Oriented & Supportive, Informative & Educational, Innovative (emerging)

Brand Values

• •Accuracy & Precision
• •Quality
• •Reliability
• •Customer Satisfaction/Support
• •Expertise & Experience
• •Innovation
• •Partnership

Best Practices

• •Prioritize clarity and precision: Given the technical nature of the products, use clear, unambiguous language. Avoid jargon where possible, or explain it if necessary. Focus on conveying information accurately.
• •Emphasize reliability and expertise: Consistently weave in messages about JLW's experience (e.g., 'over 40 years'), accreditations (ISO/IEC 17025), and the knowledge of their team. This reinforces trust.
• •Maintain a professional and respectful voice: Address the audience as industry professionals. The tone should be knowledgeable and helpful, but not overly casual or colloquial.
• •Focus on solutions and benefits: Instead of just listing product features, explain how these features solve customer problems or help them achieve their goals (e.g., improve accuracy, ensure quality, enhance efficiency). Highlight the 'partner' aspect.
• •Ensure consistency across all channels: Whether it's a tweet, a product description on the website, or a YouTube video script, the core tone (professional, expert, reliable, supportive) should remain consistent to build a strong, unified brand identity. Use a style guide if necessary.

Social Perception

Positive (among known customers/partners), Specialized & Niche, Dependable Service Provider, Family-Owned, Committed

Copy Examples

• •Precision You Can Trust. Accuracy You Can Measure. For over 40 years, JLW Instruments has been your dedicated partner in force measurement. Our ISO-accredited calibration services and cutting-edge instruments ensure your operations run with unparalleled accuracy. Partner with the experts. Explore Our Solutions.
• •Don't Let Equipment Failure Disrupt Your Process. JLW Instruments offers expert repair and calibration for a wide range of force and torque measurement devices, including legacy systems. Our factory-trained technicians and extensive parts inventory get you back online, fast. Request a Calibration Quote.
• •Innovative Force Measurement for Today's Demands. From advanced KINVENT digital dynamometers to custom-developed test solutions, JLW Instruments brings you the latest in measurement technology. Enhance your R&D and QC with tools designed for precision and efficiency. Discover KINVENT.
• •Your Partner in Unwavering Quality Control. Ensure every product meets exact specifications. JLW Instruments provides the force, torque, and material testing equipment essential for robust quality assurance across all industries. Reliable instruments for reliable results. View Our Product Range.
• •Expertise in Every Measurement. Support at Every Step. At JLW Instruments, we do more than sell equipment; we provide solutions. Our experienced engineers offer technical guidance to help you select the right instruments and ensure they perform optimally for your specific application. Speak to an Engineer Today.