Brand Tone

professional, passionate, and enthusiast-focused

Brand Values

• •Craftsmanship and Quality
• •Performance and Aesthetics
• •Community Focus
• •Specialization and Expertise

Best Practices

• •Use Enthusiast-Specific Language: Consistently use terms that resonate with the car modification community, such as "fitment," "aero," "downforce," "weave," and model-specific names (Stinger, G70). This builds credibility and connection.
• •Prioritize High-Quality Visuals: The brand's products are highly visual. All marketing materials should feature professional, high-resolution photos and videos that showcase the product's details and its appearance on a vehicle.
• •Celebrate the Customer's Car: Make user-generated content a cornerstone of the social media strategy. Regularly featuring customer vehicles reinforces the brand's community value and provides authentic social proof.
• •Maintain a Premium and Professional Voice: The language should always reflect the high-end quality of the products. Avoid overly casual slang, aggressive sales tactics, and poor grammar to maintain a professional brand image.
• •Be Transparent and Responsive: Given the mixed reviews regarding customer service, a key practice is to address customer inquiries and issues with transparency and professionalism across all channels. Acknowledging feedback and demonstrating a commitment to customer satisfaction can help rebuild and strengthen trust.

Social Perception

The perception of JL Progression within its target community is largely positive, with the brand seen as a key provider of high-quality, specialized carbon fiber parts. Customers and enthusiasts appreciate the aesthetic and performance enhancements their products offer. However, some forum discussions reveal negative experiences, primarily concerning customer service, communication delays, and discrepancies in product details, such as the specific carbon fiber weave. While many customers report satisfaction with product fitment and quality, these service-related issues represent a significant area of concern for the brand's reputation.

Copy Examples

• •Perfection is in the weave. Our Veloce Series carbon fiber hood for the Genesis G70 is engineered for a flawless fit and a dramatic reduction in weight. It's not just an upgrade; it's a transformation. Swipe to see the details.
• •Your build is our inspiration. Tag your ride with #JLProgression for a chance to be featured. This month, we're showcasing the cleanest Kia Stingers on the road. Show us your progress.
• •Born from a passion for pushing the automotive form, JL Progression is dedicated to one thing: true craftsmanship. We use only 100% genuine carbon fiber to create parts that offer a perfect blend of performance and aggressive aesthetics.
• •Shed weight. Gain stares. The JL Progression carbon fiber spoiler adds track-inspired downforce and an unmistakable look to your vehicle. Elevate your drive.
• •It started with a simple idea: to provide enthusiasts with the high-quality, precision-fit carbon fiber parts they deserve. At JL Progression, we are car lovers first and foremost, and that passion is built into every piece we ship.