Tono de Marca

Elegant, Artisanal, and Personal

Valores de Marca

• •Uniqueness & Individuality
• •Quality Craftsmanship
• •Passion for Pearls
• •Natural Beauty
• •Customer Satisfaction (within their policy framework)

Mejores Prácticas

• •Emphasize "Handmade" and "Unique": Consistently use terms like "handmade," "artisanal," "one-of-a-kind," "limited edition," and "unique design" to reinforce the brand's core differentiator.
• •Use Evocative and Sensory Language: Describe the pearls and materials with words that appeal to a sense of elegance and natural beauty, such as "luminous," "iridescent," "delicate," "lustrous," "organic shape."
• •Maintain a Personal and Approachable Voice: Even while being elegant, ensure the language feels warm and inviting. Referencing the founder, Patricia Mulko, where appropriate, can add to this personal touch. Offer direct contact for inquiries.
• •Highlight Quality and Materials: Clearly communicate the quality of the pearls (e.g., "AA+ freshwater pearls," "Tahitian pearls") and other materials used, reinforcing the value and craftsmanship.
• •Ensure Visual and Textual Harmony: The elegant and artisanal tone of the copy should always be matched by high-quality, aesthetically pleasing visuals on the website and social media. The story told by the words should be reflected in the images.

Percepción Social

Customers likely perceive JLL Pearl as a provider of exclusive, handcrafted items rather than mass-produced jewelry. The price points visible on the website (e.g., items ranging from $100 to $590+ USD) suggest a target audience that appreciates quality and uniqueness and is willing to invest in it.

Ejemplos de Copy

• •JLL Pearl: Where natural elegance meets artisanal design. Discover unique, handcrafted pearl jewelry, each piece with a story as individual as you.
• •Embrace the singular allure of the 'Seraphina' necklace. Centered with a luminous baroque pearl, hand-selected by Patricia Mulko for its iridescent charm, this one-of-a-kind piece is meticulously crafted to celebrate nature's artistry. Let its unique character become a cherished part of your personal collection.
• •Each pearl tells a story, each design is born from passion. ✨ Our latest handmade creation, the 'Lyra' bracelet, features a delicate dance of freshwater pearls and subtle gold accents. DM us to make it yours or to inquire about a bespoke piece. #JLLPearl #HandmadeJewelry #UniquePearls #ArtisanMade #ElegantStyle
• •More than just jewelry, JLL Pearl is a heartfelt expression of Patricia Mulko's decade-long passion for the world's most captivating gems. Every handmade piece is a testament to quality craftsmanship and the timeless beauty of the pearl. We invite you to explore our collections and find a treasure that speaks to you.
• •A Touch of Elegance: New Handcrafted Arrivals at JLL Pearl ✨